Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Matthew Anderson
Posts by Matthew:
Error-free writing II: A four-step guide to avoiding mistakes
People often assume that if mistakes are present in one area of your work, they will be present in other areas, too. Error-free writing is crucial.
Why speaking to your customers, not at them, works.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
Tips for better grammar and error-free writing
When mistakes slip in, the credibility and professionalism of the writer are hurt. Here’s how to ensure that doesn’t happen.
Self-publishing business news is more important than ever
It’s good for the public to be wary about any one arbiter of information and to seek multiple sources as they build a robust understanding of the news.
Editing 101: Proofreading vs. copy editing
The job of an editor is to improve language. Editorial services include fixing grammar, guiding content, improving clarity and enhancing readability.
Flooding or dripping – What is your marketing style?
Reputations are built over time. The conscious use of drip marketing techniques can help shape your business reputation in positive ways.