Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Posts by Matthew:
People often assume that if mistakes are present in one area of your work, they will be present in other areas, too. Error-free writing is crucial.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
When mistakes slip in, the credibility and professionalism of the writer are hurt. Here’s how to ensure that doesn’t happen.
It’s good for the public to be wary about any one arbiter of information and to seek multiple sources as they build a robust understanding of the news.
The job of an editor is to improve language. Editorial services include fixing grammar, guiding content, improving clarity and enhancing readability.
Reputations are built over time. The conscious use of drip marketing techniques can help shape your business reputation in positive ways.