Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Matthew Anderson
Matthew joined Bellingham PR & Communications in June 2016. He is primarily a copywriter and editor, writing articles for clients and editing the work of others. His responsibilities also include producing social media content for a variety of Whatcom County companies and helping develop and manage WordPress websites.
Posts by Matthew:
Is your brand ready for public and media attention?
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Error-free writing II: A four-step guide to avoiding mistakes
People often assume that if mistakes are present in one area of your work, they will be present in other areas, too. Error-free writing is crucial.
Why speaking to your customers, not at them, works.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
Tips for better grammar and error-free writing
When mistakes slip in, the credibility and professionalism of the writer are hurt. Here’s how to ensure that doesn’t happen.
Self-publishing business news is more important than ever
Instead of relying solely on media outlets to share their news, businesses looking to reach customers and clients should consider self-publishing information.
Editing 101: Proofreading vs. copy editing
The job of an editor is to improve language. Editorial services include fixing grammar, guiding content, improving clarity and enhancing readability.
Flooding or dripping – What is your marketing style?
Reputations are built over time. The conscious use of drip marketing techniques can help shape your business reputation in positive ways.
