Small business owners, we get it: reviews matter. They build credibility, boost SEO and influence buyer behavior. A steady flow of positive reviews can make the difference between a phone that rings and one that doesn’t.
Patti Rowlson
Patti founded Bellingham PR & Communications in 2009 as a way to serve local businesses that operated in clear, transparent ways. Her primary duties include leading and supporting the team, assisting clients with corporate communications, developing messaging for a variety of public-facing documents, strategizing PR and communications initiatives, coordinating recruitment advertising plans, managing social media, graphic design, and small business branding. She also encourages clients to try new things and keep pushing forward with purpose.
Posts by Patti:
Bellingham PR & Communications celebrates 15 years
September 2024 marks a special milestone for Bellingham PR & Communications: 15 years of helping Whatcom County businesses share their stories and build stronger connections with their communities.
3 customer relations ideas spotted in the wild
As marketers, we don’t always need to invent new ways to communicate with customers. Sometimes, we just need to be inspired by others. Here are three simple customer relations ideas.
How being open and kind can grow your business
If you’re looking for ways to leap ahead in business in 2021, I highly recommend reading “Work the Pond” and learning how to be more open and kind.
PR Consulting becomes Bellingham PR & Communications
Announcing PR Consulting will begin operating under the name Bellingham PR & Communications in 2021. Moving on with the Bellingham PR & Communications brand.
Two free grammar tools to help improve your writing
There are tools and strategies you can use to improve your skills and confidence and boost the likelihood that content will be error-free when it goes live.
Lackluster business communication? Here’s how to fix that!
If your connection with team members and the public could be better, it’s time to pay attention to business communication.
Now may not be the time to write a negative review
Now is not the time for a negative review, but to show patience and understanding for businesses that have managed to operate through the pandemic.
How to use marketing photos during COVID-19
Now is the time to pause using photos from years past — images that might include employees without proper personal protective equipment.
“Should my business take a stand on social justice issues?”
Each business gets to decide whether using their brand to advocate for political issues is the right thing to do or not. Pause and think.
Living through history: Words of encouragement
Living through COVID-19 will give us a chance to learn and grow and pull together as a community. We will get through this.
Intern, part-time employee or marketing agency?
For businesses not used to working with a marketing budget and strategy, the thought of investing in marketing activities can lead to fear-based decisions.
Pausing for gratitude at the 10-year mark
An entire decade of working alongside company owners, CEOs, department managers and other respected staff. So, onward we go with gratitude and appreciation.
Compete with yourself
If you are already succeeding, then focus on that instead of worrying about what potential problems could arise from a bit of competition coming to town.
I love a parade … as an affordable marketing opportunity
Maybe you haven’t considered community parades as a form of marketing, but they just may be worth a second look and may be an affordable marketing choice!
