Growing an email subscriber list is an important aspect of email marketing. Here are some strategies to help you grow your email subscriber list.
Patti Rowlson
Posts by Patti:
Rowlson earns WBE/DBE certification through Washington State Office of Minority and Women’s Business Enterprises
Patti Goethals Rowlson, the founder and communications director of Bellingham PR & Communications, recently completed a rigorous certification process through the Washington State Office of Minority and Business Enterprises.
Common AP Style mistakes and how to fix them
Some of the AP Style rules are often ignored, misused or misunderstood, leading to errors and confusion. Here are some common AP Style mistakes (and how to get them right).
Feature business: Nonprofit aims to fill nursing assistant gap in Whatcom County
As the population ages, the likelihood they will need medical care continues to grow. Thus, the need for nursing assistants — and their value in the workforce and community — is growing as well.
Feature business: Myers promoted to executive director at Christian Health Care Center in Lynden
Tonja Myers has been named the executive director of Christian Health Care Center, assuming many of the duties previously carried out by former CEO Patrick O’Neill. The role of executive director is a newly created role designed to consolidate administrative and leadership duties.
How to create reels with Canva
Canva, an online graphic design platform, offers a simple way to boost reels with graphics, music and pre-made templates — helping all marketers, no matter their underlying skillset, take advantage of the immense popularity of short-form videos.
Event marketing: How to share company info in public spaces
Anyone you chat with at a public event has already self-selected as a potential customer. Be it a tradeshow, job fair, open house, customer party, info booth or college meet-and-greet, a public event is full of people who already have shown some interest in the topic.
Featured business: Business Pulse magazine curates list of top private companies
Your business may be featured on the 2023 Business Pulse Top 100 Companies list. Fill out this online survey to enter.
A proactive approach to personal branding
Personal branding is about identifying and sharing core values that set you (and the work you do) apart from others. It’s also about earning trust and becoming a resource to others.
3 customer relations ideas spotted in the wild
As marketers, we don’t always need to invent new ways to communicate with customers. Sometimes, we just need to be inspired by others. Here are three simple customer relations ideas.
How being open and kind can grow your business
If you’re looking for ways to leap ahead in business in 2021, I highly recommend reading “Work the Pond” and learning how to be more open and kind.
PR Consulting becomes Bellingham PR & Communications
Announcing PR Consulting will begin operating under the name Bellingham PR & Communications in 2021. Moving on with the Bellingham PR & Communications brand.
Two free grammar tools to help improve your writing
There are tools and strategies you can use to improve your skills and confidence and boost the likelihood that content will be error-free when it goes live.
Lackluster business communication? Here’s how to fix that!
If your connection with team members and the public could be better, it’s time to pay attention to business communication.
Now may not be the time to write a negative review
Now is not the time for a negative review, but to show patience and understanding for businesses that have managed to operate through the pandemic.