Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Blog
Is your brand ready for public and media attention?
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Featured business: Ferndale couple buys Dave’s Sports Shop in Lynden
There’s a new local couple at the helm of Dave’s Sports Shop in Lynden. Will and Jenn Lathrop took ownership of the shop on May 1.
Error-free writing II: A four-step guide to avoiding mistakes
People often assume that if mistakes are present in one area of your work, they will be present in other areas, too. Error-free writing is crucial.
Featured business: Junior Ski to Sea Race set to return in 2023, Junior parade has uncertain future
The Junior Ski to Sea Race and Parade events have been canceled for 2022. However, plans are in the works for the Junior Ski to Sea Race to return in 2023.
Five reasons to hire an editor for your business
An objective copy editor can find and fix pesky, easy-to-overlook errors in grammar, word choice, spelling and organization.
Featured business: Cascadia Daily News publishes first print edition, bucks national trends
BELLINGHAM—Against the odds and bucking national trends, a dozen journalists employed at Cascadia...
Post-pandemic changes that can help solidify your business
As we wriggle our way out of the pandemic, here are five steps marketers can take to maximize the “new normal” ways of business.
Jan. 25 event: Marketing in the new year.
The virtual event will be held on from 10 to 11 a.m. Tuesday, Jan. 25, via Zoom. Be sure to register here and plan to bring a question or two for the panel.
Featured business: Cascadia Daily News to begin publishing week of Jan. 24
Cascadia Daily News, a new Bellingham-based publication serving Northwest Washington, will begin publishing online the week of Jan. 24.
How leadership training can help your business.
Through dedication to growth and a willingness to learn and implement new strategies, small business leaders can lift their companies to new heights.
Why consulting with a local marketing pro is a great idea.
As a business owner, you are wearing many hats. With the many skills you require, your marketing plan can occasionally lose its steam.
Featured business: Founder retires, transitions ownership of Lynden caregiving company
Obermueller, a Whatcom County native, assumed ownership of the company in late September and has been managing its affairs since then. Sue Sorensen founded the business more than a decade ago, in 2010.
Three ways to embrace empathy marketing
Incorporating empathy into your marketing plan, you’re no longer only using data to drive your sales, but you start having a conversation with your target market.
How blogging can boost search engine ranking
Utilizing a blog on your website can improve search engine ranking for your Whatcom County business, simply by virtue of adding fresh content to a webpage.
