Handling online reviews and dealing with trolls can be a challenging task, but it is essential for maintaining a positive online presence and reputation.
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How a copywriter can improve AI-generated content
A copywriter can play a crucial role in improving AI-generated content. Here are some ways an experienced copywriter, such as BPRC, can enhance AI-generated content.
Small Business Resource: Whatcom County Networking Groups
An assortment of business networking groups available in Whatcom County. The list compiled below provides basic information and links to each group’s website.
Growing your email subscriber list
Growing an email subscriber list is an important aspect of email marketing. Here are some strategies to help you grow your email subscriber list.
Rowlson earns WBE/DBE certification through Washington State Office of Minority and Women’s Business Enterprises
Patti Goethals Rowlson, the founder and communications director of Bellingham PR & Communications, recently completed a rigorous certification process through the Washington State Office of Minority and Business Enterprises.
Common AP Style mistakes and how to fix them
Some of the AP Style rules are often ignored, misused or misunderstood, leading to errors and confusion. Here are some common AP Style mistakes (and how to get them right).
Feature business: Nonprofit aims to fill nursing assistant gap in Whatcom County
As the population ages, the likelihood they will need medical care continues to grow. Thus, the need for nursing assistants — and their value in the workforce and community — is growing as well.
Feature business: Myers promoted to executive director at Christian Health Care Center in Lynden
Tonja Myers has been named the executive director of Christian Health Care Center, assuming many of the duties previously carried out by former CEO Patrick O’Neill. The role of executive director is a newly created role designed to consolidate administrative and leadership duties.
How to create reels with Canva
Canva, an online graphic design platform, offers a simple way to boost reels with graphics, music and pre-made templates — helping all marketers, no matter their underlying skillset, take advantage of the immense popularity of short-form videos.
Event marketing: How to share company info in public spaces
Anyone you chat with at a public event has already self-selected as a potential customer. Be it a tradeshow, job fair, open house, customer party, info booth or college meet-and-greet, a public event is full of people who already have shown some interest in the topic.
Featured business: Business Pulse magazine curates list of top private companies
Your business may be featured on the 2023 Business Pulse Top 100 Companies list. Fill out this online survey to enter.
Top things to include in an employee newsletter
Newsletters are an excellent place to share news of company triumphs, to highlight hard-working employees, and share updates on important business changes.
Featured business: Museum honors Dennis Schatz with SPARK Award
The SPARK Museum of Electrical Invention recently presented its fourth annual SPARK Award to Dennis Schatz, a renowned science educator and advocate for informal science education.
A proactive approach to personal branding
Personal branding is about identifying and sharing core values that set you (and the work you do) apart from others. It’s also about earning trust and becoming a resource to others.
Featured business: Catastrophic staffing challenges in long-term care, help needed
Despite continual wage increases, numerous vaccination exemptions and robust recruitment efforts, CHCC has not been able to rebuild long-term care staffing to pre-pandemic levels.
