Personal branding is about identifying and sharing core values that set you (and the work you do) apart from others. It’s also about earning trust and becoming a resource to others.
BPRC: Your Whatcom County source for document editing & copywriting
Among the most sought-after services in the past few years here in Bellingham has been document editing and writing. BPRC’s team writes blog posts, media releases and website content and edits magazines, corporate reports and documents produced by many Whatcom County businesses.
Featured business: Catastrophic staffing challenges in long-term care, help needed
Despite continual wage increases, numerous vaccination exemptions and robust recruitment efforts, CHCC has not been able to rebuild long-term care staffing to pre-pandemic levels.
BPRC is a one-stop shop for marketing and advertising design
Business leaders love the convenience of having a go-to team in the marketing and advertising design industry that can handle almost everything in this arena with just one phone call. If you’re looking for help marketing your large or small business in Whatcom County, please reach out to BPRC.
Sponsoring nonprofits can be an excellent way to give back
As you plan your marketing budget, consider allocating some funds in support of well-meaning organizations in our community. Sponsoring Whatcom nonprofits in their fundraising events supports your neighbors while also bringing positive attention to your small business.
Featured business: Bellingham mastectomy boutique earns prestigious board accreditation
Allies, A Specialty Boutique, has successfully completed a rigorous process to earn facility accreditation from the Board of Certification/Accreditation. The only dedicated provider of mastectomy products north of Everett, Bellingham-based Allies serves Whatcom, Skagit, Island and San Juan counties.
QR codes are making a comeback. Here’s how to use them.
The point of QR codes is to direct users to a specific URL. Thus, it makes sense to use a QR code anywhere you’re sharing your website address in real life.
Featured business: Bellingham certified mastectomy fitter Allies Retail opens in Anchorage
Laura DeWitt, a certified mastectomy fitter since 2014, helps women regain balance after breast surgery through her company, Allies Retail.
How to build an effective communications strategy
Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Is your team on board with your mission?
Reliable, consistent internal communication helps build trust among a team. When leaders communicate consistently, employees know what is expected of them.
How to use word-of-mouth advertising and referral marketing
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Is your brand ready for public and media attention?
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Featured business: Ferndale couple buys Dave’s Sports Shop in Lynden
There’s a new local couple at the helm of Dave’s Sports Shop in Lynden. Will and Jenn Lathrop took ownership of the shop on May 1.
Error-free writing II: A four-step guide to avoiding mistakes
People often assume that if mistakes are present in one area of your work, they will be present in other areas, too. Error-free writing is crucial.
Featured business: Junior Ski to Sea Race set to return in 2023, Junior parade has uncertain future
The Junior Ski to Sea Race and Parade events have been canceled for 2022. However, plans are in the works for the Junior Ski to Sea Race to return in 2023.