Incorporating empathy into your marketing plan, you’re no longer only using data to drive your sales, but you start having a conversation with your target market.
Blog
How blogging can boost search engine ranking
Utilizing a blog on your website can improve search engine ranking for your Whatcom County business, simply by virtue of adding fresh content to a webpage.
3 customer relations ideas spotted in the wild
As marketers, we don’t always need to invent new ways to communicate with customers. Sometimes, we just need to be inspired by others. Here are three simple customer relations ideas.
Featured business: News publication coming to Bellingham
A new daily news publication is being launched in Bellingham by Cascadia Newspaper Company. Delivered online daily and weekly in print.
Sponsor local events to boost business visibility
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
Why speaking to your customers, not at them, works.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
Perseverance pays off for local businesswoman Patti Rowlson
“We have assembled a team of truly experienced marketing pros. Together we help BPRC’s clients be strategic and consistent with their marketing efforts.”
Tips for better grammar and error-free writing
When mistakes slip in, the credibility and professionalism of the writer are hurt. Here’s how to ensure that doesn’t happen.
White label content: A competitive edge for online marketing
Professional writers create relevant content to represent your brand. That content fits your business marketing strategy and speaks to your potential customers
The in and out of corporate communication
In addition to public relations, a corporate communications manager — whether in-house or outsourced — pays attention to these items:
How being open and kind can grow your business
If you’re looking for ways to leap ahead in business in 2021, I highly recommend reading “Work the Pond” and learning how to be more open and kind.
PR Consulting becomes Bellingham PR & Communications
Announcing PR Consulting will begin operating under the name Bellingham PR & Communications in 2021. Moving on with the Bellingham PR & Communications brand.
Two free grammar tools to help improve your writing
There are tools and strategies you can use to improve your skills and confidence and boost the likelihood that content will be error-free when it goes live.
Lackluster business communications? Here’s how to fix that!
If your connection with team members and the public could be better, it’s time to pay attention to organizational communication.
Featured business: Dave’s Sports Shop to seek new ownership
For the first time in 63 years, Dave’s Sports Shop, in Lynden’s Fairway Center may be owned and operated by someone other than a VanderHoek.
