The point of QR codes is to direct users to a specific URL. Thus, it makes sense to use a QR code anywhere you’re sharing your website address in real life.
Laura DeWitt, a certified mastectomy fitter since 2014, helps women regain balance after breast surgery through her company, Allies Retail.
Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Reliable, consistent internal communication helps build trust among a team. When leaders communicate consistently, employees know what is expected of them.
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
There’s a new local couple at the helm of Dave’s Sports Shop in Lynden. Will and Jenn Lathrop took ownership of the shop on May 1.
People often assume that if mistakes are present in one area of your work, they will be present in other areas, too. Error-free writing is crucial.
The Junior Ski to Sea Race and Parade events have been canceled for 2022. However, plans are in the works for the Junior Ski to Sea Race to return in 2023.
BELLINGHAM—Against the odds and bucking national trends, a dozen journalists employed at Cascadia...
As we wriggle our way out of the pandemic, here are five steps marketers can take to maximize the “new normal” ways of business.
The virtual event will be held on from 10 to 11 a.m. Tuesday, Jan. 25, via Zoom. Be sure to register here and plan to bring a question or two for the panel.
Cascadia Daily News, a new Bellingham-based publication serving Northwest Washington, will begin publishing online the week of Jan. 24.
Through dedication to growth and a willingness to learn and implement new strategies, small business leaders can lift their companies to new heights.
As a business owner, you are wearing many hats. With the many skills you require, your marketing plan can occasionally lose its steam.