It’s good for the public to be wary about any one arbiter of information and to seek multiple sources as they build a robust understanding of the news.
Blog
Now may not be the time to write a negative review
During the pandemic, every one of those business management areas changed without warning. It was shocking. Every plan and budget had to be revisited.
Featured business: Jake’s Restaurant Lynden BBQ
Jake’s reopened in Lynden just four months before COVID-19 started to impact people and businesses in Whatcom County. Teamwork and people drives Jake’s forward.
How to use marketing photos during COVID-19
Now is the time to pause using photos from years past — images that might include employees without proper personal protective equipment.
Featured business: Fairhaven Village Inn
One of Bellingham’s most-loved hotels – The Fairhaven Village Inn – reopened to travelers July 1, more than three months after pausing due to COVID-19.
Editing 101: Proofreading vs. copy editing
The job of an editor is to improve language. Editorial services include fixing grammar, guiding content, improving clarity and enhancing readability.
“Should my business take a stand on social justice issues?”
Each business gets to decide whether using their brand to advocate for political issues is the right thing to do or not. Pause and think.
Video: Bellingham Tonight interviews Patti Rowlson about successful communications and PR during a pandemic
Bellingham Tonight, recently interviewed Patti Rowlson, for a Bellingham Now segment about PR and communications during the COVID-19 pandemic.
Video: Patti Rowlson answers COVID-19 marketing questions
Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.
Video: Building Bellingham podcast talks with Patti Rowlson about PR and communications during coronavirus
Leo Cohen, host of the Building Bellingham podcast, recently interviewed Patti Rowlson, about marketing and communications during the coronavirus pandemic.
Can forced change lead to business growth?
In times of uncertainty and chaos – and even in times when I’m simply looking for inspiration – I turn to this go-to resource: EntreLeadership.
Free small-business consulting in Whatcom County
Organizations in Whatcom County helping companies succeed. Here are free-to-use options for small businesses that can provide the right advice.
Living through history: Words of encouragement
Living through COVID-19 will give us a chance to learn and grow and pull together as a community. We will get through this.
How to promote your business in a small town
One solid way to bring attention to your business in a small but growing community, is to become involved with community parades.
Intern, part-time employee or marketing agency?
For businesses not used to working with a marketing budget and strategy, the thought of investing in marketing activities can lead to fear-based decisions.
