The point of QR codes is to direct users to a specific URL. Thus, it makes sense to use a QR code anywhere you’re sharing your website address in real life.
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Featured business: Bellingham certified mastectomy fitter Allies Retail opens in Anchorage
Laura DeWitt, a certified mastectomy fitter since 2014, helps women regain balance after breast surgery through her company, Allies Retail.
How to build an effective communications strategy
Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Is your team on board with your mission?
Reliable, consistent internal communication helps build trust among a team. When leaders communicate consistently, employees know what is expected of them.
How to use word-of-mouth advertising and referral marketing
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Is your brand ready for public and media attention?
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Featured business: Ferndale couple buys Dave’s Sports Shop in Lynden
There’s a new local couple at the helm of Dave’s Sports Shop in Lynden. Will and Jenn Lathrop took ownership of the shop on May 1.
Error-free writing II: A four-step guide to avoiding mistakes
People often assume that if mistakes are present in one area of your work, they will be present in other areas, too. Error-free writing is crucial.
Featured business: Junior Ski to Sea Race set to return in 2023, Junior parade has uncertain future
The Junior Ski to Sea Race and Parade events have been canceled for 2022. However, plans are in the works for the Junior Ski to Sea Race to return in 2023.
Featured business: Cascadia Daily News publishes first print edition, bucks national trends
BELLINGHAM—Against the odds and bucking national trends, a dozen journalists employed at Cascadia...
Post-pandemic changes that can help solidify your business
As we wriggle our way out of the pandemic, here are five steps marketers can take to maximize the “new normal” ways of business.
Jan. 25 event: Marketing in the new year.
The virtual event will be held on from 10 to 11 a.m. Tuesday, Jan. 25, via Zoom. Be sure to register here and plan to bring a question or two for the panel.
Featured business: Cascadia Daily News to begin publishing week of Jan. 24
Cascadia Daily News, a new Bellingham-based publication serving Northwest Washington, will begin publishing online the week of Jan. 24.
How leadership training can help your business.
Through dedication to growth and a willingness to learn and implement new strategies, small business leaders can lift their companies to new heights.
Why consulting with a local marketing pro is a great idea.
As a business owner, you are wearing many hats. With the many skills you require, your marketing plan can occasionally lose its steam.
