Each business gets to decide whether using their brand to advocate for political issues is the right thing to do or not.
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Video: Bellingham Tonight interviews Patti Rowlson about successful communications and PR during a pandemic
Bellingham Tonight, recently interviewed Patti Rowlson, for a Bellingham Now segment about PR and communications during the COVID-19 pandemic.
Video: Patti Rowlson answers COVID-19 marketing questions on SBDC webinar
Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.
Video: Building Bellingham podcast talks with Patti Rowlson about PR and communications during coronavirus
Leo Cohen, host of the Building Bellingham podcast, recently interviewed Patti Rowlson, about marketing and communications during the coronavirus pandemic.
Can forced change lead to business growth?
In times of uncertainty and chaos – and even in times when I’m simply looking for inspiration – I turn to this go-to resource: EntreLeadership.
Free small-business consulting in Whatcom County
Organizations in Whatcom County helping companies succeed. Here are free-to-use options for small businesses that can provide the right advice.
Living through history: Words of encouragement in troubling times
Living through COVID-19 will give us a chance to learn and grow and pull together as a community.
How to promote your business in a small town
One solid way to bring attention to your business in a small but growing community, is to become involved with community parades.
Intern, part-time employee or marketing agency?
For businesses not used to working with a marketing budget and strategy, the thought of investing in marketing activities can lead to fear-based decisions.
Corporate communications ace – here’s why your business needs one.
Corporate writers who think and communicate with PR in mind are an incredible asset. They know how to use words in powerful ways, creating a clear message.
Outsource recruitment marketing to a local pro
It takes time to write a descriptive and inviting job ad and manage the ad postings for online job boards, your website and social media platforms.
Getting your marketing budget in order
Having a plan and budget on hand helps business owners make informed (not impulsive) decisions throughout the year.
Why do people rant online?
Being in the public relations industry, I often find myself exposed to messages of anger and outrage in conversations that are happening online.
Branding 101
In today’s interconnected, always-on world, it’s impossible to fake a positive brand. Why? Because your brand isn’t what you say about yourself, it’s what you do and it’s what others say about you.
Pausing for gratitude at the 10-year mark
An entire decade of working alongside company owners, CEOs, department managers and other respected staff.
