BELLINGHAM—Against the odds and bucking national trends, a dozen journalists employed at Cascadia...
Blog
Post-pandemic changes that can help solidify your business
As we wriggle our way out of the pandemic, here are five steps marketers can take to maximize the “new normal” ways of business.
Jan. 25 event: Marketing in the new year.
The virtual event will be held on from 10 to 11 a.m. Tuesday, Jan. 25, via Zoom. Be sure to register here and plan to bring a question or two for the panel.
Featured business: Cascadia Daily News to begin publishing week of Jan. 24
Cascadia Daily News, a new Bellingham-based publication serving Northwest Washington, will begin publishing online the week of Jan. 24.
How leadership training can help your business.
Through dedication to growth and a willingness to learn and implement new strategies, small business leaders can lift their companies to new heights.
Why consulting with a local marketing pro is a great idea.
As a business owner, you are wearing many hats. With the many skills you require, your marketing plan can occasionally lose its steam.
Featured business: Founder retires, transitions ownership of Lynden caregiving company
Obermueller, a Whatcom County native, assumed ownership of the company in late September and has been managing its affairs since then. Sue Sorensen founded the business more than a decade ago, in 2010.
Three ways to embrace empathy marketing
Incorporating empathy into your marketing plan, you’re no longer only using data to drive your sales, but you start having a conversation with your target market.
How blogging can boost search engine ranking
Utilizing a blog on your website can improve search engine ranking for your Whatcom County business, simply by virtue of adding fresh content to a webpage.
3 customer relations ideas spotted in the wild
As marketers, we don’t always need to invent new ways to communicate with customers. Sometimes, we just need to be inspired by others. Here are three simple customer relations ideas.
Featured business: News publication coming to Bellingham
A new daily news publication is being launched in Bellingham by Cascadia Newspaper Company. Delivered online daily and weekly in print.
Sponsor local events to boost business visibility
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
Why speaking to your customers, not at them, works.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
Perseverance pays off for local businesswoman Patti Rowlson
“We have assembled a team of truly experienced marketing pros. Together we help BPRC’s clients be strategic and consistent with their marketing efforts.”
Tips for better grammar and error-free writing
When mistakes slip in, the credibility and professionalism of the writer are hurt. Here’s how to ensure that doesn’t happen.
