Maintaining a blog can be an important marketing tool for businesses of any size. Large or small. Blogs can be used to quickly add fresh content and relevant keywords to websites for SEO purposes.
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Compete with yourself
If you are already succeeding, then focus on that instead of worrying about what potential problems could arise from a bit of competition coming to town.
Your personal brand stinks, now what?
A solid personal brand is a tremendously valuable asset that should be protected and developed.
5 LinkedIn tips that will boost your personal brand
Using LinkedIn can help expand your network and build important relationships. When used effectively, networking on LinkedIn can also increase the visibility of your business.
A proactive approach to personal branding
Personal branding is building your reputation and making sure others know what your strengths and skills are. While identifying and sharing core values that set you (and your work ) apart from others.
Best practices for reducing “networking anxieties”
Networking at business events can be a fun and effective way for local companies to build their brand.
I love a parade … as an affordable marketing opportunity
Maybe you haven’t considered community parades as a form of marketing, but they just may be worth a second look.
Expand your network in 15 minutes
What do you do with business cards you’re given at networking events or in the course of a day’s work?
Business cards: still relevant in today’s digital world
Business cards are a valuable marketing tool. Company employees should have access to professionally designed business cards, especially if they attend events or engage with consumers on any level.
Small Business Resource: Whatcom County Networking Groups
An assortment of business networking groups available in Whatcom County.
Social media marketing – you may be doing it wrong
Businesses that succeed with social media marketing have found a way to use engagement to give consumers what they want.
How to run a small business without running yourself into the ground
How can self-employed people run a business without running themselves into the ground? One answer is to make time to step outside, away from work.
When online customers knock, is anyone there?
You may be missing out on sales due to lackluster online customer service, which is a waste of the marketing dollars invested in your website.
Grammar: It’s all about me (and whoever else is reading)
This grammar lesson is all about personal pronouns in the form of objects. They can be tricky to parse, but a little understanding of how they’re supposed to be used should help.
Stop marketing so hard, start retaining!
Here are a few customer service tips to help ensure your existing customers are just as happy about your business as your new ones.
