Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.
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Video: Building Bellingham podcast talks with Patti Rowlson about PR and communications during coronavirus
Leo Cohen, host of the Building Bellingham podcast, recently interviewed Patti Rowlson, about marketing and communications during the coronavirus pandemic.
Can forced change lead to business growth?
In times of uncertainty and chaos – and even in times when I’m simply looking for inspiration – I turn to this go-to resource: EntreLeadership.
Free small-business consulting in Whatcom County
Organizations in Whatcom County helping companies succeed. Here are free-to-use options for small businesses that can provide the right advice.
Living through history: Words of encouragement
Living through COVID-19 will give us a chance to learn and grow and pull together as a community. We will get through this.
How to promote your business in a small town
One solid way to bring attention to your business in a small but growing community, is to become involved with community parades.
Intern, part-time employee or marketing agency?
For businesses not used to working with a marketing budget and strategy, the thought of investing in marketing activities can lead to fear-based decisions.
Corporate communications ace –why your business needs one.
Corporate writers who think and communicate with PR in mind are an incredible asset. They know how to use words in powerful ways, creating a clear message.
Outsource recruitment marketing to a local pro
It takes time to write a descriptive and inviting job ad and manage the ad postings for online job boards, your website and social media platforms.
Getting your marketing budget in order by setting up a plan
Life offers many opportunities to revisit a business plan. Having a plan and budget on hand helps business owners make informed (not impulsive) decisions.
Why do people rant online? Let’s dive in.
Being in the public relations industry, I often find myself exposed to messages of anger and outrage in conversations that are happening online.
Branding 101: What you say is only part of it.
In today’s interconnected world, it’s impossible to fake a positive brand. Your brand isn’t what you say it’s what you do and it’s what others say about you.
Pausing for gratitude at the 10-year mark
An entire decade of working alongside company owners, CEOs, department managers and other respected staff. So, onward we go with gratitude and appreciation.
Five benefits of blogging for your business
Maintaining a blog can be an important marketing tool for businesses. Blogs can be used to quickly add fresh content and relevant keywords to websites.
Compete with yourself
If you are already succeeding, then focus on that instead of worrying about what potential problems could arise from a bit of competition coming to town.
