Reputations are built over time. The conscious use of drip marketing techniques can help shape your business reputation in positive ways.
Blog
Patti Rowlson, finalist for 2017 Professional Woman of the Year.
Patti, owner of Bellingham PR and Communications, a company that provides marketing services to Whatcom County businesses, has continued to make personal evolution a part of her life and her business.
Better writing for the web: Part two
No matter what your friends might tell you, commas are not arbitrary.
Dear Small-Business Owner: I see how hard you’re working
This article was inspired by an experience I had while shopping in Bellingham. With that in mind, hard-working business owner, I’d like to take a moment to say that I see you.
Better writing for the web: Part One
Writing, is more than just dumping words onto the screen and moving on. Good writing is an art, and it takes time and focus to do well.
How to save money on marketing: Be nice!
Your reputation impacts how much money you must spend on marketing. Have a good reputation? Pay less. Have a bad one? Pay more.
Read this before leaving another negative review online
This article is in support of hard-working individuals who run large and small businesses in our community.
What’s keeping you from marketing your business? Lack of time or lack of desire?
Think about one marketing-related task you know you could be doing better. What is preventing you from tackling that task today? Is it a lack of time or desire?
How to successfully outsource marketing
Hiring a marketing partner for social media management, blogging, graphic design, website copywriting and more, you’ll want to make the best choice possible.
The value of writing fresh content
What sets businesses apart and makes them look more professional is when they share their own thoughts, opinions and insights via quality articles.
Does your Bellingham small business need a copywriter?
Professionally written articles help with search-engine optimization. Digital marketing experts are adept at including just the right keywords to make your website a search-engine star.
Using email marketing as an “owned” platform
Owned platforms, like email marketing, are a good thing for many industries, as long as marketers have access to a generous database of email addresses to deliver their content to.
Customers are complaining about my business, now what?
Customer feedback is an essential part of doing business. Feedback (both positive and negative) can help gather valuable insight
Can Twitter automation harm your brand? Yes it can.
If your staff, or maybe even a social media manager, has suggested using apps to automate Twitter, please reconsider. Twitter automation can do more harm than good.
Carve out more time with three simple tips
Sorting through unwanted emails is a huge waste of time. Carve out more time to spend with friends or family. The options are limitless, and the choice is yours.
