Personal branding is building your reputation and making sure others know what your strengths and skills are. Seven tips for establishing your personal brand:
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Best practices for reducing “networking anxieties”
Networking at business events can be a fun and effective way for local companies to build their brand, their brand and even generate referrals.
I love a parade … as an affordable marketing opportunity
Maybe you haven’t considered community parades as a form of marketing, but they just may be worth a second look and may be an affordable marketing choice!
Expand your network in 15 minutes
What do you do with business cards you’re given at networking events or in the course of a day’s work? It’s simple. Here’s what you do.
Business cards: still relevant in today’s digital world
Business cards are a valuable marketing tool. Company employees should have access to professionally designed business cards.
Small Business Resource: Whatcom County Networking Groups
An assortment of business networking groups available in Whatcom County. The list compiled below provides basic information and links to each group’s website.
Social media marketing – you may be doing it wrong
Businesses that succeed with social media marketing use engagement to give consumers what they want, social-media pages that are obviously interactive and alive
Running a business without running yourself into the ground
How can self-employed people run a business without running themselves into the ground? One answer is to make time to step outside, away from work.
When online customers knock, is anyone there?
You may be missing out on sales due to lackluster online customer service, which is a waste of the marketing dollars invested in your website.
Grammar: It’s all about me (and whoever else is reading)
This grammar lesson is all about personal pronouns in the form of objects, a little understanding of how they’re supposed to be used should help.
Stop marketing so hard, and start retaining what you have
Here are a few customer service tips to help ensure your existing customers are just as happy about your business as your new ones.
Flooding or dripping – What is your marketing style?
Reputations are built over time. The conscious use of drip marketing techniques can help shape your business reputation in positive ways.
Patti Rowlson, finalist for 2017 Professional Woman.
Patti, owner of Bellingham PR and Communications, a company that provides marketing services, makeing personal evolution a part of her life and her business.
Better writing for the web: Part two, commas.
No matter what your friends might tell you, commas are not arbitrary.Here are some basic uses of commas and how the careful writer should handle each of them.
Dear Small-Business Owner: I see how hard you’re working
This article was inspired by an experience I had while shopping in Bellingham. Hard-working business owner, I’d like to take a moment to say that I see you.
