Anyone you chat with at a public event has already self-selected as a potential customer. Be it a tradeshow, job fair, open house, customer party, info booth or college meet-and-greet, a public event is full of people who already have shown some interest in the topic.
Your business may be featured on the 2023 Business Pulse Top 100 Companies list. Fill out this online survey to enter.
Newsletters are an excellent place to share news of company triumphs, to highlight hard-working employees, and share updates on important business changes.
The SPARK Museum of Electrical Invention recently presented its fourth annual SPARK Award to Dennis Schatz, a renowned science educator and advocate for informal science education.
Personal branding is about identifying and sharing core values that set you (and the work you do) apart from others. It’s also about earning trust and becoming a resource to others.
Despite continual wage increases, numerous vaccination exemptions and robust recruitment efforts, CHCC has not been able to rebuild long-term care staffing to pre-pandemic levels.
Business leaders love the convenience of having a go-to team in the marketing and advertising design industry that can handle almost everything in this arena with just one phone call. If you’re looking for help marketing your large or small business in Whatcom County, please reach out to BPRC.
As you plan your marketing budget, consider allocating some funds in support of well-meaning organizations in our community. Sponsoring Whatcom nonprofits in their fundraising events supports your neighbors while also bringing positive attention to your small business.
Allies, A Specialty Boutique, has successfully completed a rigorous process to earn facility accreditation from the Board of Certification/Accreditation. The only dedicated provider of mastectomy products north of Everett, Bellingham-based Allies serves Whatcom, Skagit, Island and San Juan counties.
The point of QR codes is to direct users to a specific URL. Thus, it makes sense to use a QR code anywhere you’re sharing your website address in real life.
Laura DeWitt, a certified mastectomy fitter since 2014, helps women regain balance after breast surgery through her company, Allies Retail.
Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Reliable, consistent internal communication helps build trust among a team. When leaders communicate consistently, employees know what is expected of them.
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
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