Being in the public relations industry, I often find myself exposed to messages of anger and outrage in conversations that are happening online.
Branding 101: What you say is only part of it.
In today’s interconnected world, it’s impossible to fake a positive brand. Your brand isn’t what you say it’s what you do and it’s what others say about you.
Pausing for gratitude at the 10-year mark
An entire decade of working alongside company owners, CEOs, department managers and other respected staff. So, onward we go with gratitude and appreciation.
Five benefits of blogging for your business
Maintaining a blog can be an important marketing tool for businesses. Blogs can be used to quickly add fresh content and relevant keywords to websites.
Compete with yourself
If you are already succeeding, then focus on that instead of worrying about what potential problems could arise from a bit of competition coming to town.
How and why you should improve your personal brand
A solid personal brand is a tremendously valuable asset that should be protected and developed. 7 ways to build your personal brand.
5 LinkedIn tips that will boost your personal brand
Using LinkedIn can help expand your network and build important relationships. Networking on LinkedIn can also increase the visibility of your business.
Best practices for reducing “networking anxieties”
Networking at business events can be a fun and effective way for local companies to build their brand, their brand and even generate referrals.
I love a parade … as an affordable marketing opportunity
Maybe you haven’t considered community parades as a form of marketing, but they just may be worth a second look and may be an affordable marketing choice!
Expand your network in 15 minutes
What do you do with business cards you’re given at networking events or in the course of a day’s work? It’s simple. Here’s what you do.
Business cards: still relevant in today’s digital world
Business cards are a valuable marketing tool. Company employees should have access to professionally designed business cards.
Small Business Resource: Whatcom County Networking Groups
An assortment of business networking groups available in Whatcom County. The list compiled below provides basic information and links to each group’s website.
Social media marketing – you may be doing it wrong
Businesses that succeed with social media marketing use engagement to give consumers what they want, social-media pages that are obviously interactive and alive
Running a business without running yourself into the ground
How can self-employed people run a business without running themselves into the ground? One answer is to make time to step outside, away from work.
When online customers knock, is anyone there?
You may be missing out on sales due to lackluster online customer service, which is a waste of the marketing dollars invested in your website.