As a small business leader, you wear many hats – business development, sales, marketing, accounting, and more. You’ve probably noticed that some of those tasks are challenging, like you’re not naturally good at them. That’s totally normal; you’re not alone with those feelings!
Or, maybe you have a team of employees who do the core parts of their jobs well, but there are skills they’re not quite good at. This happens all the time. It’s hard (OK, nearly impossible) to find one person who is good at everything.
If either of these situations sound familiar, now is a good time to explore expanding your team, delegating or collaborating with a local service provider who can fill skill gaps or manage specific tasks for you.
Try outsourcing these tasks
What kind of things do you need help with in your small business? This list is just a sampling of the many tasks that can be outsourced or delegated:
- Business advice on strategic planning, leadership, human resources, transitions, and when to incorporate or form an LLC to protect your personal assets
- Bookkeeping and accounting: assistance with day-to-day accounts receivable and accounts payable (AR/AP) tasks, cash flow management, taxes and payroll, guidance on the big picture and setting up financial systems
- Professional editing and proofreading of business letters and documents you’ve written
- Done-for-you copywriting of blog articles, corporate letters, content for your website and promotional materials
- Website technical support, including adding new pages and images, refreshing SEO keywords or developing an entirely new website
- Recruitment advertising: help writing job summaries that get the attention of job candidates, posting ads online
- Social media management: creating content and managing your brand on digital media sites like Facebook, Instagram, Twitter and LinkedIn
- Email marketing campaigns that consistently reach consumers
- Graphic design: logo development and branding, business card design, brochures, advertisements for publications
- Marketing consulting for strategic planning and launching new products and services
Consider getting free advice, too
For a business to grow, everyone in an organization needs to continue learning and growing professionally and personally.
Related: Check out this Resources page for books to read, podcasts to listen to and informational articles to explore.
There are several resources in Whatcom County to help. One local favorite is the Small Business Development Center(SBDC), which is a part of Western Washington University. They offer small business advice (at no cost to you) on topics such as starting and growing a small business, business plans and financial analysis, loan packages, and even buying or selling a business. They also offer trainings on leadership and other relevant topics.
To learn about other resources for small businesses in Bellingham and Whatcom County, read this article.
Build your team, get stuff done
Building your team – your existing staff, coupled with select professionals – can give you more time to focus on the bigger picture. Building the right team can give you more time to do the things that only you can do.
When you build your team with outside contractors, you reap the benefits of the synergy of their help and their expertise and special skills – making your work life easier and your goals more reachable. They’ll help you get stuff done right away! Sounds good, right?
Bellinghma PR and Communications helps small businesses in Bellingham and throughout Whatcom County with marketing and social media management, content writing and editing, website development and graphic design. We can get the job done as part of your team; we are here to help.
Reach out when you’re ready. Contact us!
