Corporate branding shapes how customers see your business. Here are five practical tips to improve corporate branding and build trust in the new year.
Corporate Branding
Branded Content 101: What it is and why it brings meaningful results
If you’re a marketer and have never heard the term branded content before, you’re not alone—and you’re definitely not behind.
Building your brand: The power of consistent messaging in small and mid-sized businesses
Building a strong brand is essential for small and mid-sized businesses to stand out in the competitive market.
5 ways a communications consultant can help your business
A communications consultant, like Bellingham PR & Communications, can help improve internal and external communication processes, plans and outcomes.
Small Business Resource: Whatcom County Networking Groups
An assortment of business networking groups available in Whatcom County. The list compiled below provides basic information and links to each group’s website.
A proactive approach to personal branding
Personal branding is about identifying and sharing core values that set you (and the work you do) apart from others. It’s also about earning trust and becoming a resource to others.
Is your brand ready for public and media attention?
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Three ways to embrace empathy marketing
Incorporating empathy into your marketing plan, you’re no longer only using data to drive your sales, but you start having a conversation with your target market.
How blogging can boost search engine ranking
Utilizing a blog on your website can improve search engine ranking for your Whatcom County business, simply by virtue of adding fresh content to a webpage.
3 customer relations ideas spotted in the wild
As marketers, we don’t always need to invent new ways to communicate with customers. Sometimes, we just need to be inspired by others. Here are three simple customer relations ideas.
Why speaking to your customers, not at them, works.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
Perseverance pays off for local businesswoman Patti Rowlson
“We have assembled a team of truly experienced marketing pros. Together we help BPRC’s clients be strategic and consistent with their marketing efforts.”
The in and out of corporate communication
In addition to public relations, a corporate communications manager — whether in-house or outsourced — pays attention to these items:
PR Consulting becomes Bellingham PR & Communications
Announcing PR Consulting will begin operating under the name Bellingham PR & Communications in 2021. Moving on with the Bellingham PR & Communications brand.
Video: Bellingham Tonight interviews Patti Rowlson about successful communications and PR during a pandemic
Bellingham Tonight, recently interviewed Patti Rowlson, for a Bellingham Now segment about PR and communications during the COVID-19 pandemic.
