Handling online reviews and dealing with trolls can be a challenging task, but it is essential for maintaining a positive online presence and reputation.
An assortment of business networking groups available in Whatcom County. The list compiled below provides basic information and links to each group’s website.
Growing an email subscriber list is an important aspect of email marketing. Here are some strategies to help you grow your email subscriber list.
Personal branding is about identifying and sharing core values that set you (and the work you do) apart from others. It’s also about earning trust and becoming a resource to others.
Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Reliable, consistent internal communication helps build trust among a team. When leaders communicate consistently, employees know what is expected of them.
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
As we wriggle our way out of the pandemic, here are five steps marketers can take to maximize the “new normal” ways of business.
As a business owner, you are wearing many hats. With the many skills you require, your marketing plan can occasionally lose its steam.
Incorporating empathy into your marketing plan, you’re no longer only using data to drive your sales, but you start having a conversation with your target market.
Utilizing a blog on your website can improve search engine ranking for your Whatcom County business, simply by virtue of adding fresh content to a webpage.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
Video: Bellingham Tonight interviews Patti Rowlson about successful communications and PR during a pandemic
Bellingham Tonight, recently interviewed Patti Rowlson, for a Bellingham Now segment about PR and communications during the COVID-19 pandemic.
Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.