Personal branding is about identifying and sharing core values that set you (and the work you do) apart from others. It’s also about earning trust and becoming a resource to others.
How to build an effective communications strategy
Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Is your team on board with your mission?
Reliable, consistent internal communication helps build trust among a team. When leaders communicate consistently, employees know what is expected of them.
How to use word-of-mouth advertising and referral marketing
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Is your brand ready for public and media attention?
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Post-pandemic changes that can help solidify your business
As we wriggle our way out of the pandemic, here are five steps marketers can take to maximize the “new normal” ways of business.
Why consulting with a local marketing pro is a great idea.
As a business owner, you are wearing many hats. With the many skills you require, your marketing plan can occasionally lose its steam.
Three ways to embrace empathy marketing
Incorporating empathy into your marketing plan, you’re no longer only using data to drive your sales, but you start having a conversation with your target market.
How blogging can boost search engine ranking
Utilizing a blog on your website can improve search engine ranking for your Whatcom County business, simply by virtue of adding fresh content to a webpage.
Why speaking to your customers, not at them, works.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
Video: Bellingham Tonight interviews Patti Rowlson about successful communications and PR during a pandemic
Bellingham Tonight, recently interviewed Patti Rowlson, for a Bellingham Now segment about PR and communications during the COVID-19 pandemic.
Video: Patti Rowlson answers COVID-19 marketing questions
Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.
Video: Building Bellingham podcast talks with Patti Rowlson about PR and communications during coronavirus
Leo Cohen, host of the Building Bellingham podcast, recently interviewed Patti Rowlson, about marketing and communications during the coronavirus pandemic.
Can forced change lead to business growth?
In times of uncertainty and chaos – and even in times when I’m simply looking for inspiration – I turn to this go-to resource: EntreLeadership.
Free small-business consulting in Whatcom County
Organizations in Whatcom County helping companies succeed. Here are free-to-use options for small businesses that can provide the right advice.