Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Reliable, consistent internal communication helps build trust among a team. When leaders communicate consistently, employees know what is expected of them.
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
As we wriggle our way out of the pandemic, here are five steps marketers can take to maximize the “new normal” ways of business.
As a business owner, you are wearing many hats. With the many skills you require, your marketing plan can occasionally lose its steam.
Incorporating empathy into your marketing plan, you’re no longer only using data to drive your sales, but you start having a conversation with your target market.
Utilizing a blog on your website can improve search engine ranking for your Whatcom County business, simply by virtue of adding fresh content to a webpage.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
Video: Bellingham Tonight interviews Patti Rowlson about successful communications and PR during a pandemic
Bellingham Tonight, recently interviewed Patti Rowlson, for a Bellingham Now segment about PR and communications during the COVID-19 pandemic.
Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.
Video: Building Bellingham podcast talks with Patti Rowlson about PR and communications during coronavirus
Leo Cohen, host of the Building Bellingham podcast, recently interviewed Patti Rowlson, about marketing and communications during the coronavirus pandemic.
In times of uncertainty and chaos – and even in times when I’m simply looking for inspiration – I turn to this go-to resource: EntreLeadership.
Organizations in Whatcom County helping companies succeed. Here are free-to-use options for small businesses that can provide the right advice.
Corporate writers who think and communicate with PR in mind are an incredible asset. They know how to use words in powerful ways, creating a clear message.