Building a brand guide helps Whatcom County businesses create consistent messaging, support SEO and improve zero-click content visibility.
Business Resources
What is zero-click content?
What is zero-click content? Learn how search results answer questions without clicks and how businesses can stay visible with clear SEO content.
Why internal communication matters in your workplace
Why internal communication matters in your workplace and how staff participation improves clarity across your organization.
Corporate branding: 5 tips to improve your company’s branding in the New Year
Corporate branding shapes how customers see your business. Here are five practical tips to improve corporate branding and build trust in the new year.
Professional editing in Bellingham: 5 business documents to have reviewed by an editor
Professional editing in Bellingham helps organizations improve clarity, credibility and consistency. Learn which five documents benefit most from expert review.
Beyond “Buy Local”: Seven ways you can make a difference in your community
We all know the mantra “buy local,” but for many, it’s not always feasible or practical for every single purchase. The good news is that supporting Bellingham’s small businesses goes far beyond just where you spend your money.
How to promote your business for free through Cascadia One Pass
Whatcom and Skagit County businesses have a new, no-cost way to gain exposure, attract new customers and support local journalism—all by joining a growing community discount program called Cascadia One Pass™.
Sharing local business news: What you should know about earned media
One way to get your business mentioned by local media outlets is through earned media, which refers to publicity gained through organic means rather than paid advertising or owned channels.
Jan. 30 event: How to engage with local media
Don’t miss this opportunity to learn from local experts and connect with others in the Whatcom County business community. Save your spot today!
How to handle negativity online
Handling online reviews and dealing with trolls can be a challenging task, but it is essential for maintaining a positive online presence and reputation.
Small Business Resource: Whatcom County Networking Groups
An assortment of business networking groups available in Whatcom County. The list compiled below provides basic information and links to each group’s website.
BPRC is a one-stop shop for marketing and advertising design
Business leaders love the convenience of having a go-to team in the marketing and advertising design industry that can handle almost everything in this arena with just one phone call. If you’re looking for help marketing your large or small business in Whatcom County, please reach out to BPRC.
QR codes are making a comeback. Here’s how to use them.
The point of QR codes is to direct users to a specific URL. Thus, it makes sense to use a QR code anywhere you’re sharing your website address in real life.
Error-free writing II: A four-step guide to avoiding mistakes
People often assume that if mistakes are present in one area of your work, they will be present in other areas, too. Error-free writing is crucial.
Post-pandemic changes that can help solidify your business
As we wriggle our way out of the pandemic, here are five steps marketers can take to maximize the “new normal” ways of business.
