The point of QR codes is to direct users to a specific URL. Thus, it makes sense to use a QR code anywhere you’re sharing your website address in real life.
Business Resources
Error-free writing II: A four-step guide to avoiding mistakes
People often assume that if mistakes are present in one area of your work, they will be present in other areas, too. Error-free writing is crucial.
Post-pandemic changes that can help solidify your business
As we wriggle our way out of the pandemic, here are five steps marketers can take to maximize the “new normal” ways of business.
Jan. 25 event: Marketing in the new year.
The virtual event will be held on from 10 to 11 a.m. Tuesday, Jan. 25, via Zoom. Be sure to register here and plan to bring a question or two for the panel.
How leadership training can help your business.
Through dedication to growth and a willingness to learn and implement new strategies, small business leaders can lift their companies to new heights.
Why consulting with a local marketing pro is a great idea.
As a business owner, you are wearing many hats. With the many skills you require, your marketing plan can occasionally lose its steam.
White label content: A competitive edge for online marketing
Professional writers create relevant content to represent your brand. That content fits your business marketing strategy and speaks to your potential customers
Self-publishing business news is more important than ever
Instead of relying solely on media outlets to share their news, businesses looking to reach customers and clients should consider self-publishing information.
Editing 101: Proofreading vs. copy editing
The job of an editor is to improve language. Editorial services include fixing grammar, guiding content, improving clarity and enhancing readability.
“Should my business take a stand on social justice issues?”
Each business gets to decide whether using their brand to advocate for political issues is the right thing to do or not. Pause and think.
Video: Patti Rowlson answers COVID-19 marketing questions
Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.
Video: Building Bellingham podcast talks with Patti Rowlson about PR and communications during coronavirus
Leo Cohen, host of the Building Bellingham podcast, recently interviewed Patti Rowlson, about marketing and communications during the coronavirus pandemic.
Can forced change lead to business growth?
In times of uncertainty and chaos – and even in times when I’m simply looking for inspiration – I turn to this go-to resource: EntreLeadership.
Free small-business consulting in Whatcom County
Organizations in Whatcom County helping companies succeed. Here are free-to-use options for small businesses that can provide the right advice.
Living through history: Words of encouragement
Living through COVID-19 will give us a chance to learn and grow and pull together as a community. We will get through this.
