Discover a smarter way to use AI by reviewing, questioning and verifying responses before publishing content, emails and marketing materials.
Continuing Education
What is zero-click content?
What is zero-click content? Learn how search results answer questions without clicks and how businesses can stay visible with clear SEO content.
Jan. 30 event: How to engage with local media
Don’t miss this opportunity to learn from local experts and connect with others in the Whatcom County business community. Save your spot today!
How leadership training can help your business.
Through dedication to growth and a willingness to learn and implement new strategies, small business leaders can lift their companies to new heights.
The in and out of corporate communication
In addition to public relations, a corporate communications manager — whether in-house or outsourced — pays attention to these items:
Video: Bellingham Tonight interviews Patti Rowlson about successful communications and PR during a pandemic
Bellingham Tonight, recently interviewed Patti Rowlson, for a Bellingham Now segment about PR and communications during the COVID-19 pandemic.
Can forced change lead to business growth?
In times of uncertainty and chaos – and even in times when I’m simply looking for inspiration – I turn to this go-to resource: EntreLeadership.
Why do people rant online? Let’s dive in.
Being in the public relations industry, I often find myself exposed to messages of anger and outrage in conversations that are happening online.
Pausing for gratitude at the 10-year mark
An entire decade of working alongside company owners, CEOs, department managers and other respected staff. So, onward we go with gratitude and appreciation.
How and why you should improve your personal brand
A solid personal brand is a tremendously valuable asset that should be protected and developed. 7 ways to build your personal brand.
5 LinkedIn tips that will boost your personal brand
Using LinkedIn can help expand your network and build important relationships. Networking on LinkedIn can also increase the visibility of your business.
Best practices for reducing “networking anxieties”
Networking at business events can be a fun and effective way for local companies to build their brand, their brand and even generate referrals.
Running a business without running yourself into the ground
How can self-employed people run a business without running themselves into the ground? One answer is to make time to step outside, away from work.
Stop marketing so hard, and start retaining what you have
Here are a few customer service tips to help ensure your existing customers are just as happy about your business as your new ones.
Better writing for the web: Part One
Writing, is more than just dumping words onto the screen and moving on. Good writing is an art, and it takes time and focus to do well.
