Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Corporate Communications
Is your team on board with your mission?
Reliable, consistent internal communication helps build trust among a team. When leaders communicate consistently, employees know what is expected of them.
Why speaking to your customers, not at them, works.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
White label content: A competitive edge for online marketing
Professional writers create relevant content to represent your brand. That content fits your business marketing strategy and speaks to your potential customers
The in and out of corporate communication
In addition to public relations, a corporate communications manager — whether in-house or outsourced — pays attention to these items:
Lackluster business communication? Here’s how to fix that!
If your connection with team members and the public could be better, it’s time to pay attention to business communication.
Self-publishing business news is more important than ever
Instead of relying solely on media outlets to share their news, businesses looking to reach customers and clients should consider self-publishing information.
“Should my business take a stand on social justice issues?”
Each business gets to decide whether using their brand to advocate for political issues is the right thing to do or not. Pause and think.
Video: Patti Rowlson answers COVID-19 marketing questions
Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.
Corporate communications ace –why your business needs one.
Corporate writers who think and communicate with PR in mind are an incredible asset. They know how to use words in powerful ways, creating a clear message.
Social media marketing – you may be doing it wrong
Businesses that succeed with social media marketing use engagement to give consumers what they want, social-media pages that are obviously interactive and alive
Read this before leaving another negative review online
In support of hard working individuals who run large and small businesses in our community.Not every less-than-perfect experience is worthy of a negative review
The value of writing fresh content for your business
What sets businesses apart and makes them look more professional is when they share their own thoughts, opinions and insights via quality articles.
Using email marketing as an “owned” platform
Owned platforms, like email marketing, are a good thing for many industries, as long as marketers have access to a generous database of email addresses.
Can Twitter automation harm your brand? Yes it can.
If your staff, or maybe a social media manager, has suggested using apps to automate Twitter, please reconsider. Twitter automation can do more harm than good.
