Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Reliable, consistent internal communication helps build trust among a team. When leaders communicate consistently, employees know what is expected of them.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
Professional writers create relevant content to represent your brand. That content fits your business marketing strategy and speaks to your potential customers
In addition to public relations, a corporate communications manager — whether in-house or outsourced — pays attention to these items:
If your connection with team members and the public could be better, it’s time to pay attention to business communication.
Instead of relying solely on media outlets to share their news, businesses looking to reach customers and clients should consider self-publishing information.
Each business gets to decide whether using their brand to advocate for political issues is the right thing to do or not. Pause and think.
Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.
Corporate writers who think and communicate with PR in mind are an incredible asset. They know how to use words in powerful ways, creating a clear message.
Businesses that succeed with social media marketing use engagement to give consumers what they want, social-media pages that are obviously interactive and alive
In support of hard working individuals who run large and small businesses in our community.Not every less-than-perfect experience is worthy of a negative review
What sets businesses apart and makes them look more professional is when they share their own thoughts, opinions and insights via quality articles.
Owned platforms, like email marketing, are a good thing for many industries, as long as marketers have access to a generous database of email addresses.
If your staff, or maybe a social media manager, has suggested using apps to automate Twitter, please reconsider. Twitter automation can do more harm than good.