Owned platforms, like email marketing, are a good thing for many industries, as long as marketers have access to a generous database of email addresses.
Can Twitter automation harm your brand? Yes it can.
If your staff, or maybe a social media manager, has suggested using apps to automate Twitter, please reconsider. Twitter automation can do more harm than good.
Time to polish up your public-speaking skills
Being able to confidently talk with others about your company, your products or services, and your industry is an important marketing tool.