Brand loyalty isn’t built on products alone. It also comes from how people connect with a company’s values and purpose.
Customer Relations
Beyond “Buy Local”: Seven ways you can make a difference in your community
We all know the mantra “buy local,” but for many, it’s not always feasible or practical for every single purchase. The good news is that supporting Bellingham’s small businesses goes far beyond just where you spend your money.
I wanted to leave a review—until they asked four times
Small business owners, we get it: reviews matter. They build credibility, boost SEO and influence buyer behavior. A steady flow of positive reviews can make the difference between a phone that rings and one that doesn’t.
How to promote your business for free through Cascadia One Pass
Whatcom and Skagit County businesses have a new, no-cost way to gain exposure, attract new customers and support local journalism—all by joining a growing community discount program called Cascadia One Pass™.
Sharing local business news: What you should know about paid media
In the scope of small business marketing in Whatcom County, mastering the art of paid media can elevate your brand’s visibility and outreach.
Sharing local business news: What you should know about owned media
If you need to learn more about owned media, read this article then consider hiring Bellingham PR. We have helped local companies share Whatcom business news since 2009.
Sharing local business news: What you should know about earned media
One way to get your business mentioned by local media outlets is through earned media, which refers to publicity gained through organic means rather than paid advertising or owned channels.
Feature business: Big changes at SPARK Museum: See what’s in store for 2025
SPARK Museum has announced the construction of a new rotating gallery that will offer curious visitors a fresh perspective on history and invention.
What you should know about building trust with journalists
Whether promoting a business, a cause or an event, understanding the fundamentals of media relations can improve your outreach efforts.
Bellingham PR & Communications celebrates 15 years
September 2024 marks a special milestone for Bellingham PR & Communications: 15 years of helping Whatcom County businesses share their stories and build stronger connections with their communities.
Sponsor local events to boost business visibility
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
How to build an effective communications strategy
Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
How to use word-of-mouth advertising and referral marketing
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Is your brand ready for public and media attention?
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Why speaking to your customers, not at them, works.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
