Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Customer Relations
How to use word-of-mouth advertising and referral marketing
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Is your brand ready for public and media attention?
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Sponsor local events to boost business visibility
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
Why speaking to your customers, not at them, works.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
The in and out of corporate communication
In addition to public relations, a corporate communications manager — whether in-house or outsourced — pays attention to these items:
How being open and kind can grow your business
If you’re looking for ways to leap ahead in business in 2021, I highly recommend reading “Work the Pond” and learning how to be more open and kind.
Now may not be the time to write a negative review
Now is not the time for a negative review, but to show patience and understanding for businesses that have managed to operate through the pandemic.
“Should my business take a stand on social justice issues?”
Each business gets to decide whether using their brand to advocate for political issues is the right thing to do or not. Pause and think.
Free small-business consulting in Whatcom County
Organizations in Whatcom County helping companies succeed. Here are free-to-use options for small businesses that can provide the right advice.
Why do people rant online? Let’s dive in.
Being in the public relations industry, I often find myself exposed to messages of anger and outrage in conversations that are happening online.
How and why you should improve your personal brand
A solid personal brand is a tremendously valuable asset that should be protected and developed. 7 ways to build your personal brand.
Business cards: still relevant in today’s digital world
Business cards are a valuable marketing tool. Company employees should have access to professionally designed business cards.
Social media marketing – you may be doing it wrong
Businesses that succeed with social media marketing use engagement to give consumers what they want, social-media pages that are obviously interactive and alive
When online customers knock, is anyone there?
You may be missing out on sales due to lackluster online customer service, which is a waste of the marketing dollars invested in your website.
