One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
In addition to public relations, a corporate communications manager — whether in-house or outsourced — pays attention to these items:
If you’re looking for ways to leap ahead in business in 2021, I highly recommend reading “Work the Pond” and learning how to be more open and kind.
During the pandemic, every one of those business management areas changed without warning. It was shocking. Every plan and budget had to be revisited.
Each business gets to decide whether using their brand to advocate for political issues is the right thing to do or not. Pause and think.
Organizations in Whatcom County helping companies succeed. Here are free-to-use options for small businesses that can provide the right advice.
Being in the public relations industry, I often find myself exposed to messages of anger and outrage in conversations that are happening online.
A solid personal brand is a tremendously valuable asset that should be protected and developed. 7 ways to build your personal brand.
Business cards are a valuable marketing tool. Company employees should have access to professionally designed business cards.
Businesses that succeed with social media marketing use engagement to give consumers what they want, social-media pages that are obviously interactive and alive
You may be missing out on sales due to lackluster online customer service, which is a waste of the marketing dollars invested in your website.
Here are a few customer service tips to help ensure your existing customers are just as happy about your business as your new ones.
This article was inspired by an experience I had while shopping in Bellingham. Hard-working business owner, I’d like to take a moment to say that I see you.
Your reputation impacts how much money you must spend on marketing. Have a good reputation? Pay less. Have a bad one? Pay more.