Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
In addition to public relations, a corporate communications manager — whether in-house or outsourced — pays attention to these items:
If you’re looking for ways to leap ahead in business in 2021, I highly recommend reading “Work the Pond” and learning how to be more open and kind.
Now is not the time for a negative review, but to show patience and understanding for businesses that have managed to operate through the pandemic.
Each business gets to decide whether using their brand to advocate for political issues is the right thing to do or not. Pause and think.
Organizations in Whatcom County helping companies succeed. Here are free-to-use options for small businesses that can provide the right advice.
Being in the public relations industry, I often find myself exposed to messages of anger and outrage in conversations that are happening online.
A solid personal brand is a tremendously valuable asset that should be protected and developed. 7 ways to build your personal brand.
Business cards are a valuable marketing tool. Company employees should have access to professionally designed business cards.
Businesses that succeed with social media marketing use engagement to give consumers what they want, social-media pages that are obviously interactive and alive
You may be missing out on sales due to lackluster online customer service, which is a waste of the marketing dollars invested in your website.