One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
Customer Relations
Why speaking to your customers, not at them, works.
Want better relationships with your customers? The solution to an improved communication strategy is easier than you might think: Just be human.
The in and out of corporate communication
In addition to public relations, a corporate communications manager — whether in-house or outsourced — pays attention to these items:
How being open and kind can grow your business
If you’re looking for ways to leap ahead in business in 2021, I highly recommend reading “Work the Pond” and learning how to be more open and kind.
Now may not be the time to write a negative review
During the pandemic, every one of those business management areas changed without warning. It was shocking. Every plan and budget had to be revisited.
“Should my business take a stand on social justice issues?”
Each business gets to decide whether using their brand to advocate for political issues is the right thing to do or not. Pause and think.
Free small-business consulting in Whatcom County
Organizations in Whatcom County helping companies succeed. Here are free-to-use options for small businesses that can provide the right advice.
Why do people rant online? Let’s dive in.
Being in the public relations industry, I often find myself exposed to messages of anger and outrage in conversations that are happening online.
How and why you should improve your personal brand
A solid personal brand is a tremendously valuable asset that should be protected and developed. 7 ways to build your personal brand.
Business cards: still relevant in today’s digital world
Business cards are a valuable marketing tool. Company employees should have access to professionally designed business cards.
Social media marketing – you may be doing it wrong
Businesses that succeed with social media marketing use engagement to give consumers what they want, social-media pages that are obviously interactive and alive
When online customers knock, is anyone there?
You may be missing out on sales due to lackluster online customer service, which is a waste of the marketing dollars invested in your website.
Stop marketing so hard, and start retaining what you have
Here are a few customer service tips to help ensure your existing customers are just as happy about your business as your new ones.
Dear Small-Business Owner: I see how hard you’re working
This article was inspired by an experience I had while shopping in Bellingham. Hard-working business owner, I’d like to take a moment to say that I see you.
Examples of how to save money on marketing: Be nice!
Your reputation impacts how much money you must spend on marketing. Have a good reputation? Pay less. Have a bad one? Pay more.
