As marketers, we don’t always need to invent new ways to communicate with customers. Sometimes, we just need to be inspired by others. Here are three simple customer relations ideas.
Marketing Tips
Sponsor local events to boost business visibility
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
How to use marketing photos during COVID-19
Now is the time to pause using photos from years past — images that might include employees without proper personal protective equipment.
Video: Bellingham Tonight interviews Patti Rowlson about successful communications and PR during a pandemic
Bellingham Tonight, recently interviewed Patti Rowlson, for a Bellingham Now segment about PR and communications during the COVID-19 pandemic.
Video: Patti Rowlson answers COVID-19 marketing questions
Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.
Video: Building Bellingham podcast talks with Patti Rowlson about PR and communications during coronavirus
Leo Cohen, host of the Building Bellingham podcast, recently interviewed Patti Rowlson, about marketing and communications during the coronavirus pandemic.
How to promote your business in a small town
One solid way to bring attention to your business in a small but growing community, is to become involved with community parades.
Getting your marketing budget in order by setting up a plan
Life offers many opportunities to revisit a business plan. Having a plan and budget on hand helps business owners make informed (not impulsive) decisions.
I love a parade … as an affordable marketing opportunity
Maybe you haven’t considered community parades as a form of marketing, but they just may be worth a second look and may be an affordable marketing choice!
Business cards: still relevant in today’s digital world
Business cards are a valuable marketing tool. Company employees should have access to professionally designed business cards.
When online customers knock, is anyone there?
You may be missing out on sales due to lackluster online customer service, which is a waste of the marketing dollars invested in your website.
Stop marketing so hard, and start retaining what you have
Here are a few customer service tips to help ensure your existing customers are just as happy about your business as your new ones.
Flooding or dripping – What is your marketing style?
Reputations are built over time. The conscious use of drip marketing techniques can help shape your business reputation in positive ways.
Examples of how to save money on marketing: Be nice!
Your reputation impacts how much money you must spend on marketing. Have a good reputation? Pay less. Have a bad one? Pay more.
What’s keeping you from marketing your business?
Think about one marketing-related task you know you could be doing better. What is preventing you from tackling that task today? Is it a lack of time or desire?
