Tonja Myers has been named the executive director of Christian Health Care Center, assuming many of the duties previously carried out by former CEO Patrick O’Neill. The role of executive director is a newly created role designed to consolidate administrative and leadership duties.
Canva, an online graphic design platform, offers a simple way to boost reels with graphics, music and pre-made templates — helping all marketers, no matter their underlying skillset, take advantage of the immense popularity of short-form videos.
Anyone you chat with at a public event has already self-selected as a potential customer. Be it a tradeshow, job fair, open house, customer party, info booth or college meet-and-greet, a public event is full of people who already have shown some interest in the topic.
Your business may be featured on the 2023 Business Pulse Top 100 Companies list. Fill out this online survey to enter.
Personal branding is about identifying and sharing core values that set you (and the work you do) apart from others. It’s also about earning trust and becoming a resource to others.
Business leaders love the convenience of having a go-to team in the marketing and advertising design industry that can handle almost everything in this arena with just one phone call. If you’re looking for help marketing your large or small business in Whatcom County, please reach out to BPRC.
As you plan your marketing budget, consider allocating some funds in support of well-meaning organizations in our community. Sponsoring Whatcom nonprofits in their fundraising events supports your neighbors while also bringing positive attention to your small business.
Allies, A Specialty Boutique, has successfully completed a rigorous process to earn facility accreditation from the Board of Certification/Accreditation. The only dedicated provider of mastectomy products north of Everett, Bellingham-based Allies serves Whatcom, Skagit, Island and San Juan counties.
The point of QR codes is to direct users to a specific URL. Thus, it makes sense to use a QR code anywhere you’re sharing your website address in real life.
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
As we wriggle our way out of the pandemic, here are five steps marketers can take to maximize the “new normal” ways of business.
The virtual event will be held on from 10 to 11 a.m. Tuesday, Jan. 25, via Zoom. Be sure to register here and plan to bring a question or two for the panel.
As a business owner, you are wearing many hats. With the many skills you require, your marketing plan can occasionally lose its steam.
Incorporating empathy into your marketing plan, you’re no longer only using data to drive your sales, but you start having a conversation with your target market.