Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Marketing Tips
Five reasons to hire an editor for your business
An objective copy editor can find and fix pesky, easy-to-overlook errors in grammar, word choice, spelling and organization.
Post-pandemic changes that can help solidify your business
As we wriggle our way out of the pandemic, here are five steps marketers can take to maximize the “new normal” ways of business.
Jan. 25 event: Marketing in the new year.
The virtual event will be held on from 10 to 11 a.m. Tuesday, Jan. 25, via Zoom. Be sure to register here and plan to bring a question or two for the panel.
Why consulting with a local marketing pro is a great idea.
As a business owner, you are wearing many hats. With the many skills you require, your marketing plan can occasionally lose its steam.
Three ways to embrace empathy marketing
Incorporating empathy into your marketing plan, you’re no longer only using data to drive your sales, but you start having a conversation with your target market.
How blogging can boost search engine ranking
Utilizing a blog on your website can improve search engine ranking for your Whatcom County business, simply by virtue of adding fresh content to a webpage.
3 customer relations ideas spotted in the wild
As marketers, we don’t always need to invent new ways to communicate with customers. Sometimes, we just need to be inspired by others. Here are three simple customer relations ideas.
Sponsor local events to boost business visibility
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
How to use marketing photos during COVID-19
Now is the time to pause using photos from years past — images that might include employees without proper personal protective equipment.
Video: Bellingham Tonight interviews Patti Rowlson about successful communications and PR during a pandemic
Bellingham Tonight, recently interviewed Patti Rowlson, for a Bellingham Now segment about PR and communications during the COVID-19 pandemic.
Video: Patti Rowlson answers COVID-19 marketing questions
Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.
Video: Building Bellingham podcast talks with Patti Rowlson about PR and communications during coronavirus
Leo Cohen, host of the Building Bellingham podcast, recently interviewed Patti Rowlson, about marketing and communications during the coronavirus pandemic.
How to promote your business in a small town
One solid way to bring attention to your business in a small but growing community, is to become involved with community parades.
Getting your marketing budget in order by setting up a plan
Life offers many opportunities to revisit a business plan. Having a plan and budget on hand helps business owners make informed (not impulsive) decisions.
