The virtual event will be held on from 10 to 11 a.m. Tuesday, Jan. 25, via Zoom. Be sure to register here and plan to bring a question or two for the panel.
As a business owner, you are wearing many hats. With the many skills you require, your marketing plan can occasionally lose its steam.
Incorporating empathy into your marketing plan, you’re no longer only using data to drive your sales, but you start having a conversation with your target market.
Utilizing a blog on your website can improve search engine ranking for your Whatcom County business, simply by virtue of adding fresh content to a webpage.
As marketers, we don’t always need to invent new ways to communicate with customers. Sometimes, we just need to be inspired by others. Here are three simple customer relations ideas.
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
Now is the time to pause using photos from years past — images that might include employees without proper personal protective equipment.
Video: Bellingham Tonight interviews Patti Rowlson about successful communications and PR during a pandemic
Bellingham Tonight, recently interviewed Patti Rowlson, for a Bellingham Now segment about PR and communications during the COVID-19 pandemic.
Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.
Video: Building Bellingham podcast talks with Patti Rowlson about PR and communications during coronavirus
Leo Cohen, host of the Building Bellingham podcast, recently interviewed Patti Rowlson, about marketing and communications during the coronavirus pandemic.
One solid way to bring attention to your business in a small but growing community, is to become involved with community parades.
Life offers many opportunities to revisit a business plan. Having a plan and budget on hand helps business owners make informed (not impulsive) decisions.
Maybe you haven’t considered community parades as a form of marketing, but they just may be worth a second look and may be an affordable marketing choice!
Business cards are a valuable marketing tool. Company employees should have access to professionally designed business cards.
You may be missing out on sales due to lackluster online customer service, which is a waste of the marketing dollars invested in your website.