Marketing Tips

Prompt, question, verify: a smarter way to use AI

Discover a smarter way to use AI by reviewing, questioning and verifying responses before publishing content, emails and marketing materials.

Building a brand guide for Whatcom County businesses

Building a brand guide helps Whatcom County businesses create consistent messaging, support SEO and improve zero-click content visibility.

What is zero-click content?

What is zero-click content? Learn how search results answer questions without clicks and how businesses can stay visible with clear SEO content.

SEO vs. paid ads: The marathon vs. the sprint

SEO vs. paid ads serve different timelines. SEO builds long-term visibility through content while paid ads drive immediate traffic. Use both as complementary tactics.

Corporate branding: 5 tips to improve your company’s branding in the New Year

Corporate branding shapes how customers see your business. Here are five practical tips to improve corporate branding and build trust in the new year.

AI in marketing: The rise of AI- assisted creativity not AI replacement in 2026

Explore AI in marketing as a co-creator in 2026, where human insight guides strategy while AI tools support content creation, testing and research for faster and smarter campaigns.

Blogging in the age of AI and social media

Blogging remains an important part of digital strategy, building trust, boosting search visibility and driving traffic long after posts are published.

How storytelling builds brand loyalty

Brand loyalty isn’t built on products alone. It also comes from how people connect with a company’s values and purpose.

Branded Content 101: What it is and why it brings meaningful results

If you’re a marketer and have never heard the term branded content before, you’re not alone—and you’re definitely not behind.

I wanted to leave a review—until they asked four times

Small business owners, we get it: reviews matter. They build credibility, boost SEO and influence buyer behavior. A steady flow of positive reviews can make the difference between a phone that rings and one that doesn’t.

How to promote your business for free through Cascadia One Pass

Whatcom and Skagit County businesses have a new, no-cost way to gain exposure, attract new customers and support local journalism—all by joining a growing community discount program called Cascadia One Pass™.