As you plan your marketing budget, consider allocating some funds in support of well-meaning organizations in our community. Sponsoring Whatcom nonprofits in their fundraising events supports your neighbors while also bringing positive attention to your small business.
Allies, A Specialty Boutique, has successfully completed a rigorous process to earn facility accreditation from the Board of Certification/Accreditation. The only dedicated provider of mastectomy products north of Everett, Bellingham-based Allies serves Whatcom, Skagit, Island and San Juan counties.
The point of QR codes is to direct users to a specific URL. Thus, it makes sense to use a QR code anywhere you’re sharing your website address in real life.
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
An objective copy editor can find and fix pesky, easy-to-overlook errors in grammar, word choice, spelling and organization.
As we wriggle our way out of the pandemic, here are five steps marketers can take to maximize the “new normal” ways of business.
The virtual event will be held on from 10 to 11 a.m. Tuesday, Jan. 25, via Zoom. Be sure to register here and plan to bring a question or two for the panel.
As a business owner, you are wearing many hats. With the many skills you require, your marketing plan can occasionally lose its steam.
Incorporating empathy into your marketing plan, you’re no longer only using data to drive your sales, but you start having a conversation with your target market.
Utilizing a blog on your website can improve search engine ranking for your Whatcom County business, simply by virtue of adding fresh content to a webpage.
As marketers, we don’t always need to invent new ways to communicate with customers. Sometimes, we just need to be inspired by others. Here are three simple customer relations ideas.
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
Now is the time to pause using photos from years past — images that might include employees without proper personal protective equipment.
Bellingham Tonight, recently interviewed Patti Rowlson, for a Bellingham Now segment about PR and communications during the COVID-19 pandemic.
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