Personal branding is about identifying and sharing core values that set you (and the work you do) apart from others. It’s also about earning trust and becoming a resource to others.
Marketing Tips
BPRC is a one-stop shop for marketing and advertising design
Business leaders love the convenience of having a go-to team in the marketing and advertising design industry that can handle almost everything in this arena with just one phone call. If you’re looking for help marketing your large or small business in Whatcom County, please reach out to BPRC.
Sponsoring nonprofits can be an excellent way to give back
As you plan your marketing budget, consider allocating some funds in support of well-meaning organizations in our community. Sponsoring Whatcom nonprofits in their fundraising events supports your neighbors while also bringing positive attention to your small business.
Featured business: Bellingham mastectomy boutique earns prestigious board accreditation
Allies, A Specialty Boutique, has successfully completed a rigorous process to earn facility accreditation from the Board of Certification/Accreditation. The only dedicated provider of mastectomy products north of Everett, Bellingham-based Allies serves Whatcom, Skagit, Island and San Juan counties.
QR codes are making a comeback. Here’s how to use them.
The point of QR codes is to direct users to a specific URL. Thus, it makes sense to use a QR code anywhere you’re sharing your website address in real life.
How to use word-of-mouth advertising and referral marketing
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Is your brand ready for public and media attention?
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Five reasons to hire an editor for your business
An objective copy editor can find and fix pesky, easy-to-overlook errors in grammar, word choice, spelling and organization.
Post-pandemic changes that can help solidify your business
As we wriggle our way out of the pandemic, here are five steps marketers can take to maximize the “new normal” ways of business.
Jan. 25 event: Marketing in the new year.
The virtual event will be held on from 10 to 11 a.m. Tuesday, Jan. 25, via Zoom. Be sure to register here and plan to bring a question or two for the panel.
Why consulting with a local marketing pro is a great idea.
As a business owner, you are wearing many hats. With the many skills you require, your marketing plan can occasionally lose its steam.
Three ways to embrace empathy marketing
Incorporating empathy into your marketing plan, you’re no longer only using data to drive your sales, but you start having a conversation with your target market.
How blogging can boost search engine ranking
Utilizing a blog on your website can improve search engine ranking for your Whatcom County business, simply by virtue of adding fresh content to a webpage.
3 customer relations ideas spotted in the wild
As marketers, we don’t always need to invent new ways to communicate with customers. Sometimes, we just need to be inspired by others. Here are three simple customer relations ideas.
Sponsor local events to boost business visibility
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
