Personal branding is about identifying and sharing core values that set you (and the work you do) apart from others. It’s also about earning trust and becoming a resource to others.
Networking
Jan. 25 event: Marketing in the new year.
The virtual event will be held on from 10 to 11 a.m. Tuesday, Jan. 25, via Zoom. Be sure to register here and plan to bring a question or two for the panel.
How leadership training can help your business.
Through dedication to growth and a willingness to learn and implement new strategies, small business leaders can lift their companies to new heights.
Sponsor local events to boost business visibility
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
Perseverance pays off for local businesswoman Patti Rowlson
“We have assembled a team of truly experienced marketing pros. Together we help BPRC’s clients be strategic and consistent with their marketing efforts.”
How being open and kind can grow your business
If you’re looking for ways to leap ahead in business in 2021, I highly recommend reading “Work the Pond” and learning how to be more open and kind.
Video: Patti Rowlson answers COVID-19 marketing questions
Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.
How and why you should improve your personal brand
A solid personal brand is a tremendously valuable asset that should be protected and developed. 7 ways to build your personal brand.
Best practices for reducing “networking anxieties”
Networking at business events can be a fun and effective way for local companies to build their brand, their brand and even generate referrals.
Expand your network in 15 minutes
What do you do with business cards you’re given at networking events or in the course of a day’s work? It’s simple. Here’s what you do.
Small Business Resource: Whatcom County Networking Groups
An assortment of business networking groups available in Whatcom County. The list compiled below provides basic information and links to each group’s website.
Time to polish up your public-speaking skills
Being able to confidently talk with others about your company, your products or services, and your industry is an important marketing tool.
