Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Publicity
How to use word-of-mouth advertising and referral marketing
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Is your brand ready for public and media attention?
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Featured business: Ferndale couple buys Dave’s Sports Shop in Lynden
There’s a new local couple at the helm of Dave’s Sports Shop in Lynden. Will and Jenn Lathrop took ownership of the shop on May 1.
Featured business: Cascadia Daily News to begin publishing week of Jan. 24
Cascadia Daily News, a new Bellingham-based publication serving Northwest Washington, will begin publishing online the week of Jan. 24.
Featured business: Founder retires, transitions ownership of Lynden caregiving company
Obermueller, a Whatcom County native, assumed ownership of the company in late September and has been managing its affairs since then. Sue Sorensen founded the business more than a decade ago, in 2010.
Featured business: News publication coming to Bellingham
A new daily news publication is being launched in Bellingham by Cascadia Newspaper Company. Delivered online daily and weekly in print.
Sponsor local events to boost business visibility
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
The in and out of corporate communication
In addition to public relations, a corporate communications manager — whether in-house or outsourced — pays attention to these items:
PR Consulting becomes Bellingham PR & Communications
Announcing PR Consulting will begin operating under the name Bellingham PR & Communications in 2021. Moving on with the Bellingham PR & Communications brand.
Lackluster business communication? Here’s how to fix that!
If your connection with team members and the public could be better, it’s time to pay attention to business communication.
Featured business: Dave’s Sports Shop to seek new ownership
For the first time in 63 years, Dave’s Sports Shop, in Lynden’s Fairway Center may be owned and operated by someone other than a VanderHoek.
Self-publishing business news is more important than ever
Instead of relying solely on media outlets to share their news, businesses looking to reach customers and clients should consider self-publishing information.
Now may not be the time to write a negative review
Now is not the time for a negative review, but to show patience and understanding for businesses that have managed to operate through the pandemic.
Featured business: Jake’s Restaurant Lynden BBQ
Jake’s reopened in Lynden just four months before COVID-19 started to impact people and businesses in Whatcom County. Teamwork and people drives Jake’s forward.
