Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Publicity
Featured business: Ferndale couple buys Dave’s Sports Shop in Lynden
There’s a new local couple at the helm of Dave’s Sports Shop in Lynden. Will and Jenn Lathrop took ownership of the shop on May 1.
Featured business: Cascadia Daily News to begin publishing week of Jan. 24
Cascadia Daily News, a new Bellingham-based publication serving Northwest Washington, will begin publishing online the week of Jan. 24.
Featured business: Founder retires, transitions ownership of Lynden caregiving company
Obermueller, a Whatcom County native, assumed ownership of the company in late September and has been managing its affairs since then. Sue Sorensen founded the business more than a decade ago, in 2010.
Featured business: News publication coming to Bellingham
A new daily news publication is being launched in Bellingham by Cascadia Newspaper Company. Delivered online daily and weekly in print.
Sponsor local events to boost business visibility
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
The in and out of corporate communication
In addition to public relations, a corporate communications manager — whether in-house or outsourced — pays attention to these items:
PR Consulting becomes Bellingham PR & Communications
Announcing PR Consulting will begin operating under the name Bellingham PR & Communications in 2021. Moving on with the Bellingham PR & Communications brand.
Lackluster business communication? Here’s how to fix that!
If your connection with team members and the public could be better, it’s time to pay attention to business communication.
Featured business: Dave’s Sports Shop to seek new ownership
For the first time in 63 years, Dave’s Sports Shop, in Lynden’s Fairway Center may be owned and operated by someone other than a VanderHoek.
Self-publishing business news is more important than ever
It’s good for the public to be wary about any one arbiter of information and to seek multiple sources as they build a robust understanding of the news.
Now may not be the time to write a negative review
During the pandemic, every one of those business management areas changed without warning. It was shocking. Every plan and budget had to be revisited.
Featured business: Jake’s Restaurant Lynden BBQ
Jake’s reopened in Lynden just four months before COVID-19 started to impact people and businesses in Whatcom County. Teamwork and people drives Jake’s forward.
Video: Bellingham Tonight interviews Patti Rowlson about successful communications and PR during a pandemic
Bellingham Tonight, recently interviewed Patti Rowlson, for a Bellingham Now segment about PR and communications during the COVID-19 pandemic.
Video: Patti Rowlson answers COVID-19 marketing questions
Supporting Whatcom County business leaders who are proactively planning to reopen their businesses and/or resume operations during the COVID-19 pandemic.
