An effective news release, also known as a press release, is a written communication tool that provides newsworthy information to the media.
Personal branding is about identifying and sharing core values that set you (and the work you do) apart from others. It’s also about earning trust and becoming a resource to others.
Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Advice people get from their friends and family (word-of-mouth advertising) is dramatically more important right now than messages they get from advertisers and marketers.
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
There’s a new local couple at the helm of Dave’s Sports Shop in Lynden. Will and Jenn Lathrop took ownership of the shop on May 1.
Cascadia Daily News, a new Bellingham-based publication serving Northwest Washington, will begin publishing online the week of Jan. 24.
Obermueller, a Whatcom County native, assumed ownership of the company in late September and has been managing its affairs since then. Sue Sorensen founded the business more than a decade ago, in 2010.
A new daily news publication is being launched in Bellingham by Cascadia Newspaper Company. Delivered online daily and weekly in print.
One solid way to bring attention to your small, local business is to become involved with events — as a sponsor, vendor or participant.
In addition to public relations, a corporate communications manager — whether in-house or outsourced — pays attention to these items:
Announcing PR Consulting will begin operating under the name Bellingham PR & Communications in 2021. Moving on with the Bellingham PR & Communications brand.
If your connection with team members and the public could be better, it’s time to pay attention to business communication.
For the first time in 63 years, Dave’s Sports Shop, in Lynden’s Fairway Center may be owned and operated by someone other than a VanderHoek.
Instead of relying solely on media outlets to share their news, businesses looking to reach customers and clients should consider self-publishing information.