Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
Professional writers create relevant content to represent your brand. That content fits your business marketing strategy and speaks to your potential customers
Instead of relying solely on media outlets to share their news, businesses looking to reach customers and clients should consider self-publishing information.
Now is the time to pause using photos from years past — images that might include employees without proper personal protective equipment.
Each business gets to decide whether using their brand to advocate for political issues is the right thing to do or not. Pause and think.
Being in the public relations industry, I often find myself exposed to messages of anger and outrage in conversations that are happening online.
What do you do with business cards you’re given at networking events or in the course of a day’s work? It’s simple. Here’s what you do.
Businesses that succeed with social media marketing use engagement to give consumers what they want, social-media pages that are obviously interactive and alive
You may be missing out on sales due to lackluster online customer service, which is a waste of the marketing dollars invested in your website.
Think about one marketing-related task you know you could be doing better. What is preventing you from tackling that task today? Is it a lack of time or desire?
Hiring a marketing partner for social media management, blogging, graphic design, website copywriting and more, you’ll want to make the best choice possible.
What sets businesses apart and makes them look more professional is when they share their own thoughts, opinions and insights via quality articles.
If your staff, or maybe a social media manager, has suggested using apps to automate Twitter, please reconsider. Twitter automation can do more harm than good.
Sometimes, breaking up is hard to do, especially when you’ve been together for such a long time – we all used to be in love with Facebook – but it’s possible!