Personal branding is about identifying and sharing core values that set you (and the work you do) apart from others. It’s also about earning trust and becoming a resource to others.
How to build an effective communications strategy
Credibility is critical in the business world. A communications strategy that ensures transparency can help build customer loyalty.
Is your brand ready for public and media attention?
Before you put your company in front of the public as part of a PR campaign, it’s important to ensure that you’re ready for additional public and media attention.
White label content: A competitive edge for online marketing
Professional writers create relevant content to represent your brand. That content fits your business marketing strategy and speaks to your potential customers
Self-publishing business news is more important than ever
Instead of relying solely on media outlets to share their news, businesses looking to reach customers and clients should consider self-publishing information.
How to use marketing photos during COVID-19
Now is the time to pause using photos from years past — images that might include employees without proper personal protective equipment.
“Should my business take a stand on social justice issues?”
Each business gets to decide whether using their brand to advocate for political issues is the right thing to do or not. Pause and think.
Why do people rant online? Let’s dive in.
Being in the public relations industry, I often find myself exposed to messages of anger and outrage in conversations that are happening online.
Expand your network in 15 minutes
What do you do with business cards you’re given at networking events or in the course of a day’s work? It’s simple. Here’s what you do.
Social media marketing – you may be doing it wrong
Businesses that succeed with social media marketing use engagement to give consumers what they want, social-media pages that are obviously interactive and alive
When online customers knock, is anyone there?
You may be missing out on sales due to lackluster online customer service, which is a waste of the marketing dollars invested in your website.
What’s keeping you from marketing your business?
Think about one marketing-related task you know you could be doing better. What is preventing you from tackling that task today? Is it a lack of time or desire?
6 ideas on how to successfully outsource marketing
Hiring a marketing partner for social media management, blogging, graphic design, website copywriting and more, you’ll want to make the best choice possible.
The value of writing fresh content for your business
What sets businesses apart and makes them look more professional is when they share their own thoughts, opinions and insights via quality articles.
Can Twitter automation harm your brand? Yes it can.
If your staff, or maybe a social media manager, has suggested using apps to automate Twitter, please reconsider. Twitter automation can do more harm than good.