As a business owner, you wear many hats, from that of a fearless leader to customer service guru to creative genius. With the many skills you require to run a business, your marketing plan can occasionally lose its steam, leaving you with less than desirable results. You know marketing and visibility are essential, but a lack of clarity with your marketing agenda sometimes leaves you with a pile of unused promo flyers and a social media presence with no strategy.
Here are three signs it’s time to consider how working with a local marketing pro can benefit your business:
1: You’re feeling stuck on what the next steps for your marketing plan are.
While handling the many day-to-day issues involved in operating your business, taking the time to strategize your next marketing move can seem overwhelming. Working with a consultant can help you gather your thoughts and take a snapshot of where you are so you can pave a path in the direction you want to go. By placing a fresh pair of eyes on your marketing blueprint, a consultant can provide clarity and help determine what is and is not working.
2: You’re overwhelmed trying everything you can think of to get new consumers.
Perhaps you’re casting a massive net by creating content for various social media platforms, writing blog posts, producing flyers and networking. All this work can make you feel like you spend more time creating content than meeting your purpose of running your business. A marketing consultant can help you establish a plan that aligns with your message and what you have to offer while also helping you create a consistent design and identify metrics that gauge progress toward your company’s targets.
Side note: If you’re not doing any of these things, perhaps it’s time to consider setting aside a budget for marketing efforts.
3: You’re fresh out of ideas for how to reach new customers.
How do you know what platform is best for your target audience or what SEO keywords and efforts can help boost your site to the front page of Google? The ways in which people send and receive messages seem to change daily. What worked last year might not be the best action for you to take this year. Working with a marketing consultant can give you that cutting-edge insight into getting your product or message out in front of the people you are trying to serve.
Four to six hours of an expert’s time can put you back on track or send you in a bold new direction. Reach out to Bellingham PR & Communications; we probably have ideas you’ve never thought of, and we’re here to help.
