You’re an excellent businessperson. You started your company from the ground up, and you’ve shepherded it through a fair number of trials to its current position of success.
So why should you still hire someone to handle online marketing tasks like blogging?
Having a professional team craft informational articles can boost business for several reasons:
A professional writer can help with SEO: Professionally written articles help with search-engine optimization. Digital marketing experts are adept at including just the right keywords to make your website a search-engine star. Search engines like Google and Bing also prefer fresh, regularly updated content. These points are critical, because studies show that people really only look at the top half of the first page of search results. If you’re not there, you’re less likely to be noticed.
A professional writer can make your business more efficient: If you’ve been assigning an ever-increasing workload to your staff, removing writing from their plates can enable them to focus on what they’re best at. In our experience, office staff who are given a broad range of duties end up excelling at little. Delegating will help streamline the scope of work employees are tasked with so they can focus on areas in their core strengths. It can be tempting to ask your receptionist to write for the website, but the truth is that if it’s not something they’re trained at, they’re not going to do well. Success in business often is about utilizing the right tool for the job.
Anything you put online represents you: These days, your website is the face of your business. Poor grammar and sloppily written copy say a lot about you and your business. Naturally, clean and edited copy does the same. Your website should broadcast to all of your potential customers that you pay close attention to detail and have high standards for your company.
When you hire a professional copywriter, you own the content: It’s yours. Forever. Articles posted today can pay SEO dividends months down the road. Much of what a professional writer will produce for you is evergreen content, meaning that it’s designed to be as relevant next year as it is now. And that content is always available for reuse or repurposing, should your needs change in the future.
If you’ve been on the fence for a while about whether your Bellingham/Whatcom County business needs to hire a professional writer, contact us for a consultation.