Growing your email subscriber list

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Categorized in: Business Advice
Published on: September 21, 2023

Growing an email subscriber list is an important aspect of email marketing, as it allows you to reach a targeted audience and build a long-term relationship with potential customers. Here are some strategies to help you grow your email subscriber list:

Create valuable content. Offer valuable content such as eBooks, whitepapers, webinars, or exclusive access to resources that your target audience finds useful and relevant to their needs or interests. Use these as incentives for people to subscribe.

Opt-in forms. Place opt-in forms prominently on your website, blog and landing pages. Make it easy for visitors to subscribe by keeping the form fields minimal, typically asking for just an email address and, optionally, a first name.

Pop-up forms. Use exit-intent pop-up forms that appear when a user is about to leave your site. These can capture visitors’ attention and encourage them to subscribe before they go.

Landing pages. Create dedicated landing pages with a strong call-to-action (CTA) focused on email sign-up. Landing pages are often more effective than general website pages because they remove distractions and focus on a specific goal.

Social media promotion. Share your email sign-up form on your social media profiles and in posts. Run targeted ad campaigns on platforms like Facebook, Instagram and LinkedIn to reach potential subscribers.

Contests and giveaways. Host contests or giveaways and require participants to subscribe to your email list as an entry requirement. Make sure the prize is relevant to your target audience to attract quality leads.

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Referral programs. Encourage your existing subscribers to refer friends, family or colleagues to join your email list by offering incentives or discounts for successful referrals.

Email signature. Include a link to your email sign-up form in your email signature. This is a subtle but effective way to promote your list to everyone you communicate with.

Webinars and workshops. Host webinars or online workshops on topics of interest to your audience and collect email addresses during registration.

Mobile optimization. Ensure that your email sign-up forms are mobile-friendly, as a significant portion of internet users access websites and emails on mobile devices.

Remember that building a quality email subscriber list takes time and effort. Focus on attracting engaged subscribers who genuinely want to hear from you, as a smaller list of engaged contacts is more valuable than a large list of disinterested ones. Additionally, regularly provide valuable content and maintain a healthy sender reputation to ensure your emails reach the inbox and retain subscribers over time.

If you need guidance or a trusted partner to help with organizational communication, Bellingham PR & Communications is here to help. Reach out anytime.

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