How a copywriter can improve AI-generated content


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Categorized in: Copywriting, News, Writing
Published on: October 18, 2023

An experienced copywriter can play a crucial role in improving AI-generated content to make it more effective, engaging and human-centric.

AI programs like ChatGPT, and Bard can draft text quickly, but they often lack creativity, nuance and the ability to understand specific contexts. Here are some ways a Whatcom County copywriter, such as Bellingham PR & Communications, can quickly improve AI-generated content:

Define a clear purpose. A professional copywriter will understand the purpose of the content that is being developed. They will have working knowledge of your brand, the community you do business in and your target market.

Add a human touch. Copywriters can add humor, empathy and storytelling elements that will help connect with the audience emotionally. They can infuse personality and authenticity into the blog posts and social media content to make it relatable and engaging, and they can weave narratives and anecdotes into the text—all tasks that can be difficult for AI to do.

Optimize for SEO. Local copywriters can identify relevant keywords and phrases, as well as optimize meta descriptions and titles. This can help to improve AI-generated content’s visibility in search engine results.

Enhance readability. The copywriter you hire can break down complex ideas into simpler terms, use subheadings, bullet points and short paragraphs for improved clarity. The work they do will ensure that the corporate letter, press release or blog post is easy to read and understand.

Fact-check and provide sources. Copywriters can verify information and provide authoritative sources where necessary. They will ensure that AI-generated content is accurate and well-researched.

Collaborate with AI. Rather than seeing AI as a replacement, professional copywriters view programs like ChatGPT as a tool to assist in content generation. Copywriters can work in tandem with AI to improve efficiency and creativity.

AI-generated content can be a valuable starting point, but the human touch provided by a local copywriter is essential for creating content for your business that connects with and resonates with the audience. Collaboration between AI programs and copywriters can result in content that is both efficient and compelling.

If you have tried to create blog posts, social media content or a media release using AI but have not been satisfied with the results, contact Bellingham PR & Communications. We’re here to help!

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