When it comes to sharing local business news, finding the right strategy can be challenging. Should you pitch your story to a local journalist or self-publish it through owned media? Is paid media worth exploring?
These are just a few of the questions that will be answered at the upcoming Q&A session, “How to Engage with Local Media: From Business Reporting to Self-Publishing,” hosted by Bellingham Regional Chamber of Commerce.
Learn from the experts
This interactive session will feature two experienced media and journalism pros:
- Patti Goethals Rowlson, founder and communications director at Bellingham PR & Communications, will discuss self-publishing business news using owned media like blogs, email newsletters and social media platforms.
- Frank Catalano, business contributor at Cascadia Daily News, will share insights on when and how to pitch stories to local journalists and what makes a story newsworthy.
Together, Patti and Frank will explore the benefits of:
- Earned media: Pitching stories to journalists can give your news greater reach and credibility.
- Owned media: Your website, blog and social media accounts give you full control over your message.
- Paid media: Sponsored content like advertorials can ensure guaranteed placement for your message.
Event details
This free event is designed for business owners and marketing professionals who would benefit from a better understanding of navigating local media.
When: 9 a.m. to 10:30 a.m., Jan. 30, 2025
Where: Hybrid event
- In person: Bellingham Regional Chamber office
- Virtual: Zoom
Why attend?
This interactive session is your chance to ask any questions you have about sharing local business news, whether it’s a milestone anniversary, a new product launch or a major leadership change. You’ll leave with tools and insights to confidently decide how and where to share your story.
Don’t miss this opportunity to learn from local experts and connect with others in the Whatcom County business community.
Click this link to watch a recording of the presentation. https://www.youtube.com/watch?v=uE9tVXP9y2E
