Retaining the services of a PR and communications team is an important decision. You’ll want to make the best choice possible, so it’s worth investing time upfront to understand the options, identify your needs, and consider your budget. Here are two documents (10 minutes to read both) that will help you through the process:


Copywriting & Editing

  • Blog writing
  • Writing and editing corporate documents
  • Website copywriting
  • Social media content creation
  • Press release writing
  • Marketing copywriting for flyers and brochures
  • Magazine editing
  • Proofing and editing the work of others

Recruitment Marketing

  • Assess current market conditions
  • Help develop job descriptions
  • Write recruitment ads
  • Set up company pages on recruitment platforms and post job openings
  • Update job boards on your website
  • Manage recruitment campaigns

Graphic Design

  • Logo and branding development
  • Design flyers, brochures and business cards
  • Layout and development of corporate newsletters
  • Advertising design for print and digital uses
  • Design for banners, signs, posters
  • Create social media visuals

Communications Consulting

  • Public relations consulting (proactive and reactive)
  • Management of crisis communications
  • Business development brainstorming
  • Identify target markets and how to reach them
  • Review current marketing efforts and offer recommendations

Public Relations

  • Work to proactively position brands on and off-line in positive ways
  • Manage media relations
  • Respond to online customer reviews on sites like Yelp, Google, Facebook and TripAdvisor
  • Manage social media platforms with PR and branding and as the primary focus


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