by Bellingham PR & Communications | Aug 11, 2026 | Blogging, Business Advice, Copywriting, Editing, News
“I could tell that article was written by AI.” That’s probably not the feedback any writer hopes to receive. Whether the comment is fair or not, it raises an important question: What makes writing sound authentic? The answer isn’t correct...
by Bellingham PR & Communications | Jun 5, 2026 | Blogging, Business Advice, Continuing Education, Copywriting, Corporate Communications, Editing, Marketing Tips, News, Writing
A smarter way to use AI starts with recognizing that AI works best as a collaborator, not an autopilot. Across Whatcom County, businesses are using generative AI to write emails, create social media posts and develop marketing content, and some of it misses the mark....
by Bellingham PR & Communications | May 21, 2026 | Blogging, Business Advice, Business Resources, Marketing Tips, News, Uncategorized
Building a brand guide helps Whatcom County businesses create consistent messaging across their websites, social media and marketing materials. Whether you run a business in Bellingham, Lynden or Ferndale, building a brand guide gives your team clear standards for how...
by Bellingham PR & Communications | May 19, 2026 | Advertising/Promotions, Featured Business, News, Publicity
Christian Health Care Center plans to expand hospice care in North Whatcom County with the development of The Hospice Suites at CHCC, a nine-suite project designed to support residents and families during the final stage of life. Construction is expected to begin this...
by Bellingham PR & Communications | Apr 16, 2026 | Business Advice, Business Resources, Continuing Education, Marketing Tips, News, Uncategorized, Writing
Zero-click content is a growing part of digital marketing. It refers to search results that answer a user’s question directly on the search page without requiring a click. When a Whatcom County marketer searches a simple question like “what is SEO,” the answer often...
