by Bellingham PR & Communications | Jun 5, 2026 | Blogging, Business Advice, Continuing Education, Copywriting, Corporate Communications, Editing, Marketing Tips, News, Writing
A smarter way to use AI starts with recognizing that AI works best as a collaborator, not an autopilot. Across Whatcom County, businesses are using generative AI to write emails, create social media posts and develop marketing content, and some of it misses the mark....
by Bellingham PR & Communications | May 21, 2026 | Blogging, Business Advice, Business Resources, Marketing Tips, News, Uncategorized
Building a brand guide helps Whatcom County businesses create consistent messaging across their websites, social media and marketing materials. Whether you run a business in Bellingham, Lynden or Ferndale, building a brand guide gives your team clear standards for how...
by Bellingham PR & Communications | Apr 16, 2026 | Business Advice, Business Resources, Continuing Education, Marketing Tips, News, Uncategorized, Writing
Zero-click content is a growing part of digital marketing. It refers to search results that answer a user’s question directly on the search page without requiring a click. When a Whatcom County marketer searches a simple question like “what is SEO,” the answer often...
by Bellingham PR & Communications | Dec 15, 2025 | Blogging, Copywriting, Editing, Marketing Tips, News, Social Media Management, Writing
The conversation around AI in marketing is shifting. The idea that AI will replace human creativity is fading as marketers adopt tools that enhance strategy, speed and experimentation. In 2026, AI will serve as a co-creator of content, campaigns and customer...
by Bellingham PR & Communications | Oct 8, 2025 | Blogging, Business Advice, Copywriting, Corporate Communications, Marketing Tips, News, Publicity, Writing
Digital trends change quickly; it might seem like blogging has lost its place in marketing. Yet for businesses in Whatcom County, a well-planned blog is still one of the most reliable ways to grow an online presence, attract customers and build trust. Search engines...
