White label content: A competitive advantage for online marketing

A woman types on a laptop.

Estimated reading time: 

Published on: March 25, 2021

How many times a day do you search Google? It’s become so automatic for most of us that we may not even realize how often we type in a search unless we look at our search history.

According to Internet Live Stats, Google receives more than 3.5 billion searches per day (40,000 per second!). This is mind boggling. And we can be sure that number is growing each day.

Where does all that online content come from?

Have you ever wondered who’s creating all the blogs, articles, website copy and Facebook posts that show up in online search results? How do people find the time to write all that content?

If you are like most small business leaders, you find it hard to sit down and write fresh content to post online, and you probably don’t enjoy the process. You may not feel confident in your writing abilities.

Yet you probably know that adding relevant, quality content regularly to your website — content that includes keywords for SEO — can be key to improving search engine rankings and getting more eyes on your business online.

Tip: You can outsource copywriting!

This is where white label content comes in. A professional writer creates relevant and engaging content to represent your brand. That content fits your business marketing strategy and speaks to your clients and potential customers.

Bellingham PR & Communications provides white label copywriting services for a variety of businesses in Whatcom County. The tone of the writing varies to fit the brand — for one business, it might be technical and professional, while for others it is playful and informal or warm and caring. The key is to provide quality content that speaks on behalf of each business and engages its target audience — whether for business-to-business marketing or business-to-consumer marketing.

White label copywriters create online content for:

  • Corporate communications and announcements that share business news with various stakeholders, including staff and the general public
  • Informational articles that get published on your company’s blog
  • Website copy that explains products and services
  • Email newsletters that reach diverse audiences
  • Social media posts that promote community engagement
  • Recruitment campaigns that attract more applicants
  • LinkedIn profiles and business pages that position your brand
  • Diplomatic responses to customer reviews online — both positive and negative

White label copywriters work behind the scenes, and their name is not associated with the work they do for your brand. They can give your business a competitive advantage by ensuring the content shared online is professional and clear.

If the company you represent would benefit from working with copywriting professionals who can create relevant, engaging content, BPRC can help.

Thank you for reading! If you found this article helpful, please consider subscribing to BPRC's monthly newsletter, leaving a review for us on Google or sharing this post on your favorite social network.

FRESH IDEAS & NEW INSIGHTS!

Join our email list to receive monthly PR and communications tips.

Thank you for joining the BPRC community!