by Bellingham PR & Communications | Aug 11, 2026 | Blogging, Business Advice, Copywriting, Editing, News
“I could tell that article was written by AI.” That’s probably not the feedback any writer hopes to receive. Whether the comment is fair or not, it raises an important question: What makes writing sound authentic? The answer isn’t correct...
by Bellingham PR & Communications | Jun 5, 2026 | Blogging, Business Advice, Continuing Education, Copywriting, Corporate Communications, Editing, Marketing Tips, News, Writing
A smarter way to use AI starts with recognizing that AI works best as a collaborator, not an autopilot. Across Whatcom County, businesses are using generative AI to write emails, create social media posts and develop marketing content, and some of it misses the mark....
by Bellingham PR & Communications | Apr 16, 2026 | Business Advice, Business Resources, Continuing Education, Marketing Tips, News, Uncategorized, Writing
Zero-click content is a growing part of digital marketing. It refers to search results that answer a user’s question directly on the search page without requiring a click. When a Whatcom County marketer searches a simple question like “what is SEO,” the answer often...
by Bellingham PR & Communications | Feb 12, 2026 | Blogging, Business Advice, Business Resources, Corporate Communications, News
Organizations often start examining internal communication when morale dips, misinformation spreads or projects stall. Leaders may review messaging channels, meeting schedules and email volume, along with what managers are saying and how often. Those factors matter,...
by Bellingham PR & Communications | Jan 15, 2026 | Advertising/Promotions, Business Advice, Business Resources, Copywriting, Corporate Branding, Corporate Communications, Marketing Tips, News, Publicity
Corporate branding defines how people recognize, remember and trust your company. It affects sales, hiring, partnerships and long-term growth. As the new year begins, it is a good time to review what your brand communicates and how consistently it shows up. These five...
